Digital Marketing - D098 Questions and
Answers Latest 2024 - 2025 (Verified
Answers)
marketing activities that use electronic devices or the internet to connect with
customers - ✔✔digital marketing
a philosophy that companies should understand needs of customers and make
decisions to satisfy those needs - ✔✔marketing concept
internet-based marketing associated with the researching, submitting, and
positioning of a website within search engines to achieve maximum visibility -
✔✔search engine marketing (SEM)
process of increasing the quality and quantity of website traffic by increasing the
visibility of a website or web page to users of a web search engine - ✔✔search
engine optimization (SEO)
one-way marketing activities initiated by the company that send messages out to
consumers - ✔✔outbound marketing (push marketing)
two-way marketing activities that attract and pull consumers through different
stages of the sales funnel - ✔✔inbound marketing (pull marketing)
when consumers request and agree to receive specific topic or content
messages once or over a period of time - ✔✔permission marketing
measurable items that indicate the progress an organization is making toward its
business objectives - ✔✔key performance indicators (KPIs)
marketing activities that have the dual purpose of increasing profitability and
improving society - ✔✔cause-related marketing
any form of content that is created by an online user (images, video, text, audio,
etc.) - ✔✔user-generated content (UGC)
,the range of technologies and techniques used by marketers to increase the
effectiveness of marketing activities by capturing consumer data - ✔✔behavioral
targeting
individualized messages and offerings targeted to specific customers based on
data analysis - ✔✔individual marketing
marketing activities for a specific geographic area - ✔✔local marketing
immersive and targeted communication with customers to help move them
through the various stage of the buying process - ✔✔integrated marketing
campaigns (IMC)
a cohesive, seamless brand experience for the consumer through marketing
content that is optimized for each channel and device - ✔✔omnichannel
integration
the moral principles that guide decision-making and strategy within the marketing
function - ✔✔marketing ethics
data stored on a user's computer by the web browser - ✔✔cookies
data collected from a variety of sources with no direct connection with the data
source - ✔✔third-party data
data collected by a company about consumers and can include online and offline
info - ✔✔first-party data
data collected by another source as first-party data and sold - ✔✔second-party
data
a marketing specialization that involves the creation and sharing of meaningful
info (through stories, blogs, videos, and social media posts) designed to raise
interest in a company's products or services in a pull motion - ✔✔content
marketing
, the use of online applications, networks, blogs, wikis, and other collaborative
media for communicating brand messaging, conducting marketing, public
relations, and lead generation - ✔✔social media marketing
advertising on the internet that could be found anywhere toy access the web;
online advertising - ✔✔digital advertising
use of software and technology to automate marketing tasks, enabling sales and
marketing functions to perform more effectively and create more personalized
experiences for customers at scale - ✔✔marketing automation
part of an effective marketing strategy designed to help customers understand
the value of a product, prompt engagement, and reduce churn rate -
✔✔retention-based emails
marketing emails with an immediate conversion goal for the recipient, such as
making a purchase or downloading content - ✔✔promotional emails
a piece of content intended to induce a viewer, reader, or listener to perform a
specific act , typically taking the form of an instruction or directive (e.g. buy now
or click here) - ✔✔call to action
any way a consumer can interact with a business, whether it be
person-to-person, through a website or app, or any form of communication -
✔✔touch point
a click on a link or advertisement that leads to a website - ✔✔clickthrough
instances where an advertisement is displayed to consumers - ✔✔impressions
when a potential customer performs a desired act - ✔✔conversion
top of sales funnel, focused on bringing the customer through awareness -
✔✔TOFU
middle of sales funnel, focused on nurturing customers to move them through
awareness and interest into desire and action - ✔✔MOFU
Answers Latest 2024 - 2025 (Verified
Answers)
marketing activities that use electronic devices or the internet to connect with
customers - ✔✔digital marketing
a philosophy that companies should understand needs of customers and make
decisions to satisfy those needs - ✔✔marketing concept
internet-based marketing associated with the researching, submitting, and
positioning of a website within search engines to achieve maximum visibility -
✔✔search engine marketing (SEM)
process of increasing the quality and quantity of website traffic by increasing the
visibility of a website or web page to users of a web search engine - ✔✔search
engine optimization (SEO)
one-way marketing activities initiated by the company that send messages out to
consumers - ✔✔outbound marketing (push marketing)
two-way marketing activities that attract and pull consumers through different
stages of the sales funnel - ✔✔inbound marketing (pull marketing)
when consumers request and agree to receive specific topic or content
messages once or over a period of time - ✔✔permission marketing
measurable items that indicate the progress an organization is making toward its
business objectives - ✔✔key performance indicators (KPIs)
marketing activities that have the dual purpose of increasing profitability and
improving society - ✔✔cause-related marketing
any form of content that is created by an online user (images, video, text, audio,
etc.) - ✔✔user-generated content (UGC)
,the range of technologies and techniques used by marketers to increase the
effectiveness of marketing activities by capturing consumer data - ✔✔behavioral
targeting
individualized messages and offerings targeted to specific customers based on
data analysis - ✔✔individual marketing
marketing activities for a specific geographic area - ✔✔local marketing
immersive and targeted communication with customers to help move them
through the various stage of the buying process - ✔✔integrated marketing
campaigns (IMC)
a cohesive, seamless brand experience for the consumer through marketing
content that is optimized for each channel and device - ✔✔omnichannel
integration
the moral principles that guide decision-making and strategy within the marketing
function - ✔✔marketing ethics
data stored on a user's computer by the web browser - ✔✔cookies
data collected from a variety of sources with no direct connection with the data
source - ✔✔third-party data
data collected by a company about consumers and can include online and offline
info - ✔✔first-party data
data collected by another source as first-party data and sold - ✔✔second-party
data
a marketing specialization that involves the creation and sharing of meaningful
info (through stories, blogs, videos, and social media posts) designed to raise
interest in a company's products or services in a pull motion - ✔✔content
marketing
, the use of online applications, networks, blogs, wikis, and other collaborative
media for communicating brand messaging, conducting marketing, public
relations, and lead generation - ✔✔social media marketing
advertising on the internet that could be found anywhere toy access the web;
online advertising - ✔✔digital advertising
use of software and technology to automate marketing tasks, enabling sales and
marketing functions to perform more effectively and create more personalized
experiences for customers at scale - ✔✔marketing automation
part of an effective marketing strategy designed to help customers understand
the value of a product, prompt engagement, and reduce churn rate -
✔✔retention-based emails
marketing emails with an immediate conversion goal for the recipient, such as
making a purchase or downloading content - ✔✔promotional emails
a piece of content intended to induce a viewer, reader, or listener to perform a
specific act , typically taking the form of an instruction or directive (e.g. buy now
or click here) - ✔✔call to action
any way a consumer can interact with a business, whether it be
person-to-person, through a website or app, or any form of communication -
✔✔touch point
a click on a link or advertisement that leads to a website - ✔✔clickthrough
instances where an advertisement is displayed to consumers - ✔✔impressions
when a potential customer performs a desired act - ✔✔conversion
top of sales funnel, focused on bringing the customer through awareness -
✔✔TOFU
middle of sales funnel, focused on nurturing customers to move them through
awareness and interest into desire and action - ✔✔MOFU
