DMI Pro Exam Questions With Verified Solutions

DMI Pro Exam Questions With Verified Solutions Inbound marketing characteristics - Correct Answer - Pull strategy - Attracts leads by providing helpful content - Closely aligned with digital marketing Outbound marketing characteristics - Correct Answer - Push strategy - Uses volume and repetition to spread word of existence - Associated with traditional and digital marketing Owned media examples - Correct Answer - Website - Blog -Social Media account Paid media examples - Correct Answer - Display ads - Social media ads - Retargeting Earned media examples - Correct Answer - Word of mouth promotion - Reviews - Mentions Examples of direct marketing - Correct Answer - mailing and brochures - flyers -coupons examples of broadcast marketing - Correct Answer - cinema advertisement - product placement - program sponsoreship examples of referral marketing - Correct Answer - word of mouth - discounts for sponsorships - fidelity cards traditional marketing characteristics - Correct Answer - outbound - mass - passive audience - one-to-many digital marketing characteristics - Correct Answer - active audience - inbound -individual - one-to-one Which DMI 3i principle is illustrated by applying your customer engagement learnings to your digital marketing strategy? - Correct Answer iterate Business goal of social media - Correct Answer creates visibility and interactivity with an audience business goal of content marketing - Correct Answer improves brand personality and likeability business goal of PPC - Correct Answer drives interested audiences to a asite business goal of SEO - Correct Answer increases the visibility and searchability of online assets What elements of a SMART objective are illustrated in the following statement? In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing. (choose 2) - Correct Answer - specific - measurable examples of demographic research data - Correct Answer social, geographical, and financial examples of behavioral research data - Correct Answer retail experience, product use, and adoption examples of psychographic research data - Correct Answer lifestyle, ideas, and beliefs audience research tools - Correct Answer - behavior analytics - marketing research company - survey tool - social media platform social listening tools - Correct Answer - hashtags - influencers - Hootsuite - TweetDeck Market research leads to what audience insight - Correct Answer provides third-party analysis of specific topics Behavior analytics lead to what audience insight - Correct Answer gathers data around online user activity Surveys lead to what audience insight - Correct Answer collects specific or statistical data on products and services Social listening leads to what audience insight - Correct Answer identifies audience interests What cultural research strategy should you use to understand how a brand in a case study performed in cross-cultural campaigns? - Correct Answer acquiring audience research What cultural research strategy should you use to learn what values are most important to a cultural group? - Correct Answer follow the consumer journey through all dedicted platforms and sites What cultural research strategy should you use to understand how a specific community interacts? - Correct Answer monitoring social media conversations You are researching your competitor's target market to find out how active their community is and what their audience is saying about their brand. What tool or source of information is best suited to provide this competitive insight? - Correct Answer social media You are conducting research on your product and the factors that affect its performance. What type of industry trend tools can provide you with access to trending topics online? (choose 2) - Correct Answer - eMarketer reports - TweetDeck Your prospect is aware they have a problem and have identified potential solutions for it. They are now at the stage in the Buyer's Journey where they know about your brand, but they are evaluating all of their options. What stage is your prospect at? - Correct Answer consideration Using the full circle of marketing tactics is called a 360 or integrated marketing strategy.What are the main benefits of a 360 marketing campaign? (choose 2) - Correct Answer - covers the entire buying cycle - optimizes for scale and relevance What benefits can effective project management offer a project? (choose 2) - Correct Answer - resources can be planned ahead of time - the project has a central, accountable point of contact What are some common tasks that a project manager carries out? (choose 2) - Correct Answer - guides the project from start to finish - ensures team members have the resources they need What skill sets and abilities does an effective project manager need to possess? (choose 2) - Correct Answer - ability to plan and manage timelines - ability to allocate resources The first five steps in the seven-step framework for managing projects take place before the project even commences. Put these first five steps in order, beginning with the first step. - Correct Answer 1. identify the project or campaign 2. write a project brief 3. develop goals and objectives 4. get input from the team 5. map out timelines and tasks You have to research and write a report before lunchtime. Your colleague is asking you to give him some feedback on his designs for a new website. How should you manage your time in this situation? (choose 2) - Correct Answer - before you reply, clarify exactly what it is you are being asked to do - say "no" calmly, explaining that you have an urgent deadline to meet What are the benefits of effective time management? (choose 2) - Correct Answer - your stress levels reduce -you get more done in less time Level of urgency and importance of providing feedback to colleagues about their work - Correct Answer not urgent but important Level of urgency and importance of watching a tv program - Correct Answer not urgent and not important Level of urgency and importance of paying your mortgage after a missed payment deadline - Correct Answer urgent and important Level of urgency and importance of taking phone calls at your desk - Correct Answer urgent but not important It's the start of a new work day, and you have to research and post numerous social media updates by lunchtime. What steps should you take to achieve this goal? (choose 2) - Correct Answer - write down all the updates you need to post and the details you need to include - tick off each item from your to-do list as you complete it You have to create a presentation about your marketing team's recent successes for the board of management. The board meeting is tomorrow and you are feeling stressed about the deadline. What steps could you take to save and create time in this situation? (choose 2) - Correct Answer - delegate the design of any images you want to include in your presentation to a colleague - start the day by workin on your presentation, and set a time limit for completing it What steps can you take to eliminate personal time stealers? (choose 2) - Correct Answer - only attend meetings if you are going to contribute - only view emails at specific times of the day When we take a step back from how we perceive the internet, we can see that it is simply a means to navigate content, words, text, opinions, images, and videos; content is what the internet is about. How does content marketing add value to a business? (choose 2) - Correct Answer - builds familiarity and trust - drives search traffic Content marketing can be extremely beneficial when used as part of a digital strategy. Why use content marketing in a digital strategy? (choose 3) - Correct Answer - recruit brand advocates - increase search engine (SEO) rankings - grow brand or business awareness What type of content aligns with the awareness stage of the Buyer's Journey? - Correct Answer GIF What type of content aligns with the consideration stage of the Buyer's Journey? - Correct Answer Webinar What type of content aligns with the interest stage of the Buyer's Journey? - Correct Answer Blog What type of content aligns with the conversion stage of the Buyer's Journey? - Correct Answer Retargeting Effective content resonates with its target audience. What are the qualities of effective content? (choose 2) - Correct Answer - personalized - relevant Characteristics of topical content - Correct Answer -time-sensitive - limited repurposing Characteristics of evergreen content - Correct Answer - timeless - has a wider relevancy A content marketing strategy is a key component of a digital marketing campaign. What is the purpose of a content marketing strategy? - Correct Answer communicate your brand messaging consistently across channels What method of measurement is used to measure conversion? - Correct Answer clicks to sales channels from content What method of measurement is used to measure affinity? - Correct Answer ranked according to positive or negative sentiment What method of measurement is used to measure awareness? - Correct Answer impressions or frequency of reach What method of measurement is used to measure advocacy? - Correct Answer user-generation content and recommendations What method of measurement is used to measure consideration? - Correct Answer comments, shares, likes, and replies There are a number of key factors to consider when aligning content marketing goals to overall business goals. What should be focused on when considering the language, appearance, and message of the marketing content? - Correct Answer consistency Starting with your customer and working backwards towards your goals is a proven technique to help shape an effective content strategy. What factors do you need to consider when developing a target persona? (choose 2) - Correct Answer - device usage - job details Once persona research is complete, it is then possible to incorporate buyer personas into your content strategy. Identify the best practices when using buyer personas in a content strategy. (choose 3) - Correct Answer - prioritize your personas in terms of reach and value - create content that personas need at key stages of their purchase journey - develop creative messaging and assets that align with persona needs Social listening involves tracking online conversations in relation to keywords, topics, or phrases to drive key insights about your personas, target audience, competitors, and industry. What are the potential benefits from including social listening in a content strategy? (choose 2) - Correct Answer - spot risks such as emerging competitors - identify customer sentiment in relation to yor brand Analyzing and monitoring competitor content can help to inform a content strategy. What needs to be analyzed when conducting a competitor content audit? (choose 2) - Correct Answer - new format adoption - social following Suppose you have been tasked with carrying out keyword research. In this scenario, you have picked a topic and have brainstormed ideas around it. What step should you perform next? - Correct Answer use research tools to find related keywords that people are searching for A creative brief allows you to identify the most important insights and understandings that will inform your creative outputs. What are the benefits of writing a creative brief? (choose 3) - Correct Answer - efficiently use time with designers and your budget by minimizing amendments and rebriefs - develop consistent engaging messaging across all channels and formats - develop a better understanding of your audience, goals, and campaign idea Identify the steps to consider when writing a creative brief. (choose 4) - Correct Answer - identify campaign objectives - describe audience personas - identify budget and deadline - consider brand personality Suppose you have already defined your personality, brand, and goals, and identified your audience. What is the next step involved in creating your brand business story? - Correct Answer map story to personas Which category of content taps into the human experience and shows a personality that allows consumers to relate to the business? - Correct Answer emotional It's important that there is room for a creative spark when developing content. Identify the steps involved in the creative process. (choose 3) - Correct Answer - creative prototypes - brainstorming ideas - leave the idea alone for a period Description of webinar - Correct Answer platform for presentation and Q&A Description of infographic - Correct Answer a creative way to show large volumes of data or statistics Description of blog - Correct Answer combination of text and images providing updates on business and related activities Description of white paper - Correct Answer in-depth report on a specific topic Description of podcast - Correct Answer audio recording based on a specific topic What questions should be asked when critiquing content? (choose 3) - Correct Answer - Can its effectiveness be measured? - Is it fit for the platform it will be published on? - Does it provide utility to the audience? Identify the best practices to consider when creating image content. (choose 3) - Correct Answer - Consider the rule of thirds - Use text that develops the story or helps drive action - Use clear and simeple images Identify the best practices to consider when creating video content. (choose 3) - Correct Answer - Quickly inform the viewer of the video subject - Consider the tone and accent of the voiceover used - Understand the importance of location Identify the best practices to consider when creating written content, according to George Orwell's Guide to Writing. (choose 2) - Correct Answer - If it is possible to cut a word out, always cut it out - Never use a commonly used metaphor, simile, or other figure of speech Identify the steps to consider when developing a blog that drives traffic. (choose 2) - Correct Answer - Use SeO keyword research as a guide to identify topics - Write and publish your blog regularly and consistently In regard to curated content, what are mashups? - Correct Answer Merge different content about a topic to create an original point of view In regard to curated content, what is distillation? - Correct Answer Take the overall 'noise' about a topic and reduce it to its core concept In regard to curated content, what is chronology? - Correct Answer Use historiographical content curation In regard to curated content, what is aggregation? - Correct Answer Curate the most relevant content about a topic into a single piece or viewpoint Characteristics of content creation - Correct Answer - higher resource investment - original content - 100% ownership Characteristics of content curation - Correct Answer - limited ownership - third-party content - lower resource investment Examples of repurposing content (choose 2) - Correct Answer -using the audio from a video recording as a podcast - converting an infographic into individual images What are the benefits of content personalization? (choose 2) - Correct Answer - increase conversion rates - increase brand affinity Suppose you are developing a content calendar for the second half of the year. You have included the copy and format you are going to use, the theme, the date, and the time the post is to be published. What elements are you missing? (choose 2) - Correct Answer - the creative - the platform Most suitable content for Instagram - Correct Answer images Most suitable content for Facebook - Correct Answer 360 video Most suitable content for Website - Correct Answer blog Most suitable content for LinkedIn - Correct Answer white paper Identify the benefits of content seeding. (choose 3) - Correct Answer - increase relevance to targeted audience - reach a wider audience - gain credibility through influencer distribution Uploading content to Facebook to be posted at a future date is an example of which type of content scheduling? - Correct Answer native Suppose you are looking to promote your content and have decided to team up with a company who sells a similar product to create a sales-focused campaign together. What is this method of content promotion known as? - Correct Answer affiliate marketing Why is active community management so important in the context of content marketing? (choose 2) - Correct Answer - gain insights about your business in real time - turn negative experiences into positive solutions What are the benefits of content marketing measurement? (choose 4) - Correct Answer - justify spend and resource allocation - inform roadmap for an effective content strategy - unearth unexpected insights - clarify topics and themes that resonate with an audience Examples of enagement metics - Correct Answer - higher average time on site - more pages viewed per session - increased numbers of returning visitors - reduced bounce rates Examples of conversion metrics - Correct Answer - increased conversion rate - higher number of goals achieved - reduced cost per sale - shorter path to purchase Suppose a manager has asked you to assess how well your audience is engaging with your new website. What engagement metrics enable you to measure this? (choose 2) - Correct Answer - pages viewed per session - scroll depth Suppose a manager has asked you to calculate the return on investment (ROI) for a content marketing campaign you are managing. You have already determined two benchmark metrics for your campaign - new site visitors and workable leads. Next, you subtracted these figures from your campaign metrics. What is the next step to enable you to calculate the ROI? - Correct Answer - divide campaign spend by the difference between the benchmark and campaign metrics Suppose you have been tasked with creating a content marketing report. What information needs to be included in the report? (choose 3) - Correct Answer - details of all content produced - summary of insights - overall performance in relation to KPIs 5 Steps of the creative process - Correct Answer 1. Prepare 2. Incubate 3. Illuminate 4. Verifiy 5. Practice You need to write a compelling blog post about your company's corporate social responsibility (CSR) policy. However, you're struggling to come up with engaging ideas. How could you remove barriers to creativity in this scenario? (choose 2) - Correct Answer - look at the subject from another angle, such as CSR issue that other companies have encountered - ta;lkk to a colleague who is experienced in the area of CSR and see how they would approach the subject You have given a detailed presentation on how search engine optimization (SEO) could improve traffic to your company's website. However, senior management have rejected your ideas because they don't see a guaranteed return on investment. By applying best practice, how can you respond effectively to this failure? (choose 2) - Correct Answer - use facts and hard data to explain how SEO will positively impact the return on investment - thank the management team, and say you will investigate the potential ROI and get back to them - Correct Answer