EXAM
Marke
,Multiple-choice questions: Select one (1) correct answer for each of the
following. In your answer
booklet, write down only the number of the question and next to it, the number
of the correct
answer.
Q.1.1 Which of the following statements is incorrect? (2)
(1) Advertising creates and builds brand awareness.
(2) Advertising builds brand associations.
(3) Advertising reduces trust in brand quality.
(4) Advertising builds brand reputation.
(5) Advertising builds brand loyalty.
Q.1.2 Print media includes… (2)
(1) Television and magazines;
(2) Television and cinema;
(3) Magazines and cinema;
(4) Magazines and newspapers;
(5) Newspapers and radio.
, Q.1.3 Sales promotion can be defined as… (2)
(1) A blend of marketing communication activities and materials designed to
intensify the efforts of the marketer’s sales force, induce intermediaries
to
stock and sell the marketer’s product offering, and/or persuade consumers
to
buy the product offering within a specified, limited time period.
(2) A contract to provide financial and/or other support to an organisation
or
individual in return for rights to use the sponsor’s name (company, product,
brand) and logo in connection with the sponsored event or activity.
(3) A tool to promote the brand image of the organisation while building
relationships with all relevant stakeholders.
(4) An interactive system of marketing designed to create and keep customers
by
developing long-term personal relationships with each of them through
increasingly relevant product or service offerings.
(5) A tool to sell cars on credit
Q.1.4 Which of the following is NOT an advantage of direct response
marketing? I.e. the
seven A’s of direct response marketing.
Marke
,Multiple-choice questions: Select one (1) correct answer for each of the
following. In your answer
booklet, write down only the number of the question and next to it, the number
of the correct
answer.
Q.1.1 Which of the following statements is incorrect? (2)
(1) Advertising creates and builds brand awareness.
(2) Advertising builds brand associations.
(3) Advertising reduces trust in brand quality.
(4) Advertising builds brand reputation.
(5) Advertising builds brand loyalty.
Q.1.2 Print media includes… (2)
(1) Television and magazines;
(2) Television and cinema;
(3) Magazines and cinema;
(4) Magazines and newspapers;
(5) Newspapers and radio.
, Q.1.3 Sales promotion can be defined as… (2)
(1) A blend of marketing communication activities and materials designed to
intensify the efforts of the marketer’s sales force, induce intermediaries
to
stock and sell the marketer’s product offering, and/or persuade consumers
to
buy the product offering within a specified, limited time period.
(2) A contract to provide financial and/or other support to an organisation
or
individual in return for rights to use the sponsor’s name (company, product,
brand) and logo in connection with the sponsored event or activity.
(3) A tool to promote the brand image of the organisation while building
relationships with all relevant stakeholders.
(4) An interactive system of marketing designed to create and keep customers
by
developing long-term personal relationships with each of them through
increasingly relevant product or service offerings.
(5) A tool to sell cars on credit
Q.1.4 Which of the following is NOT an advantage of direct response
marketing? I.e. the
seven A’s of direct response marketing.
