©THEBRIGHT EXAM SOLUTIONS
11/8/2024 12:08 PM
APMP Foundation Exam Questions And
Answers 100% Pass
ACCOUNT PLAN - answer✔An account plan is a sales plan that is specific to one particular customer and
will cover multiple opportunities with that customer. The time span is typically two to five years.
ACTION CAPTION - answer✔A short informative statement against a graphic which provides additional
information about the content of the graphic that will help the reader draw the right conclusion.
ADVANTAGE - answer✔is in the opinion of the seller, a benefit or possible benefit to the customer. They
may arise when the customer's issues are unclear to the seller and the seller makes assumptions about
the customer issues.
BENEFIT - answer✔A benefit of an offer will resolve a customer issue. To claim a benefit, there must be
a feature of the offer that clearly allows the benefit to be realized.
BID CENTER - answer✔is a support organization dedicated to generating proposal and other response
documents for customers during the business acquisition cycle. also called Proposal Center.
BIDDER COMPARISON MATRIX - answer✔A tool used to compare a potential offer against possible
competitor offers as judged by the customer.
BEST AND FINAL OFFER (BAFO) - answer✔A customer request for a document that describes your
organizations final price. There must be more than one request for a BAFO. The customer will request
after the proposal has been submitted and to select the final companies to negotiate with.
BLACK HAT REVIEWS - answer✔Review of competitors' likely strategies and solutions by people who are
independent of the pursuit team and are experts on the customer and competitors.
BOILERPLATE - answer✔Text and graphics that is stored so that it is available for repeated use in
multiple proposals.
BUSINESS CASE - answer✔The term business case may be used to describe an internal documented
argument for bidding a particular opportunity and will typically focus on the commercial aspects of the
bid. The same term may also be applied to a proposal section that is aimed at giving the customer
commercial justification for making the purchase.
CAPTURE PLAN - answer✔Documented analysis, strategies, and actions initiated following the pursuit
decision that details customer issues, considerations relating to competitor and integral positioning,
11/8/2024 12:08 PM
APMP Foundation Exam Questions And
Answers 100% Pass
ACCOUNT PLAN - answer✔An account plan is a sales plan that is specific to one particular customer and
will cover multiple opportunities with that customer. The time span is typically two to five years.
ACTION CAPTION - answer✔A short informative statement against a graphic which provides additional
information about the content of the graphic that will help the reader draw the right conclusion.
ADVANTAGE - answer✔is in the opinion of the seller, a benefit or possible benefit to the customer. They
may arise when the customer's issues are unclear to the seller and the seller makes assumptions about
the customer issues.
BENEFIT - answer✔A benefit of an offer will resolve a customer issue. To claim a benefit, there must be
a feature of the offer that clearly allows the benefit to be realized.
BID CENTER - answer✔is a support organization dedicated to generating proposal and other response
documents for customers during the business acquisition cycle. also called Proposal Center.
BIDDER COMPARISON MATRIX - answer✔A tool used to compare a potential offer against possible
competitor offers as judged by the customer.
BEST AND FINAL OFFER (BAFO) - answer✔A customer request for a document that describes your
organizations final price. There must be more than one request for a BAFO. The customer will request
after the proposal has been submitted and to select the final companies to negotiate with.
BLACK HAT REVIEWS - answer✔Review of competitors' likely strategies and solutions by people who are
independent of the pursuit team and are experts on the customer and competitors.
BOILERPLATE - answer✔Text and graphics that is stored so that it is available for repeated use in
multiple proposals.
BUSINESS CASE - answer✔The term business case may be used to describe an internal documented
argument for bidding a particular opportunity and will typically focus on the commercial aspects of the
bid. The same term may also be applied to a proposal section that is aimed at giving the customer
commercial justification for making the purchase.
CAPTURE PLAN - answer✔Documented analysis, strategies, and actions initiated following the pursuit
decision that details customer issues, considerations relating to competitor and integral positioning,
