Revel Marketing Management, 16e - Kotler, Keller, Chernev Questions with Answers

Revel Marketing Management, 16e - Kotler, Keller, Chernev Questions with Answers Marketing definition - correct answers>>The identification and meeting of individual and social needs in a way that harmonizes with the goals of the organization. Marketing Concept - correct answers>>The premise that marketing consists of satisfying consumers' needs, creating value, and retaining customers, and that companies must produce only those goods that they have already determined that consumers will buy Marketing Environment - correct answers>>Market forces, market outcomes, holistic marketing Market forces - correct answers>>Environmental, social, legal/political, technological Market outcomes - correct answers>>New: consumer capabilities, company capabilities, competitor capabilities Holistic marketing (definition) - correct answers>>Based on the development, design, and implementation of marketing programs, processes, and activities that are based on the breadth and interdependencies. 4 pillars of holistic marketing - correct answers>>Relationship marketing, integrated marketing, internal marketing, performance marketing Relationship Marketing - correct answers>>aims to build mutually satisfying long-term relationships with key constituents to earn and retain their business Internal Marketing - correct answers>>the hiring, training, and motivating of employees to serve customers in a way that reflects the company's goals Integrated marketing - correct answers>>coordination of all marketing activities and programs aimed at designing, communicating, and delivering consistent value to consumers.