Google Ads Creative Certification Exam
Questions and Answers
What are the 3 principles for creating YouTube videos? - Answers -1. Build for attention
2. Build for sound on
3. Build for mobile
What does the ABCD rule for YouTube videos stand for? - Answers -A: Attention
B: Branding
C: Connection
D: Direction
If you want to improve performance of video campaigns, what approach should you take
with creative? - Answers -Use research-backed creative guidelines and iterate with
experimentation.
Which tool would enable you to launch your first video ad using the assets? - Answers -
Video Creation Tools in Google Ads
Which of these video campaign effectiveness levers is the top driver of return on
investment and the strongest on digital media? - Answers -Creative
You work for a creative agency making video ads for a client that's struggled to
meaningfully connect with potential customers in their ads. What is an approach to help
people think or feel something? - Answers -Humanize the story
You're editing a video ad aimed to drive consideration and are deciding how frequently
the actor and the product should be showcased relative to one another. How should you
approach editing this ad? - Answers -Emphasize the product over people
What describes Google's ABCDs of effective creative? - Answers -Research-backed
creative guidance
What action should you take if your goal is to optimize display campaigns before
increasing budgets? - Answers -Remove and replace low-performing assets
What is the maximum number of HTML, image, and video assets per ad group for an ad
campaign? - Answers -20
Which of these asset types would not be accepted for an app campaign? - Answers -A
website
Questions and Answers
What are the 3 principles for creating YouTube videos? - Answers -1. Build for attention
2. Build for sound on
3. Build for mobile
What does the ABCD rule for YouTube videos stand for? - Answers -A: Attention
B: Branding
C: Connection
D: Direction
If you want to improve performance of video campaigns, what approach should you take
with creative? - Answers -Use research-backed creative guidelines and iterate with
experimentation.
Which tool would enable you to launch your first video ad using the assets? - Answers -
Video Creation Tools in Google Ads
Which of these video campaign effectiveness levers is the top driver of return on
investment and the strongest on digital media? - Answers -Creative
You work for a creative agency making video ads for a client that's struggled to
meaningfully connect with potential customers in their ads. What is an approach to help
people think or feel something? - Answers -Humanize the story
You're editing a video ad aimed to drive consideration and are deciding how frequently
the actor and the product should be showcased relative to one another. How should you
approach editing this ad? - Answers -Emphasize the product over people
What describes Google's ABCDs of effective creative? - Answers -Research-backed
creative guidance
What action should you take if your goal is to optimize display campaigns before
increasing budgets? - Answers -Remove and replace low-performing assets
What is the maximum number of HTML, image, and video assets per ad group for an ad
campaign? - Answers -20
Which of these asset types would not be accepted for an app campaign? - Answers -A
website
