MKTG 352 Principles of Marketing Research Final Exam Review
what are the four levels of measurement? - ANS: nominal, ordinal, interval, ratio (NOIR) which levels of measurement represent qualitative data? - ANS: nominal and ordinal which levels of measurement represent quantitative data? - ANS: interval and ratio what central tendency measure is most appropriate for nominal data? - ANS: mode what central tendency measure is most appropriate for ordinal data? - ANS: median - could calculate mode as well what central tendency measure is most appropriate for interval or ratio data? - ANS: mean - could calculate median and mode as well Research investigations that focus on topics such as trade area analysis, store image, in store traffic, and location are called - ANS: Retailing research if sampling frame has 2000 names and desired sample size is 50, skip interval should be - ANS: 40 students first sorted not class size, then randomly selects students - ANS: systematic random sampling want to ensure all ethnicities are fairly represented - ANS: quota sampling
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University Of South Carolina
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MKTG 352 (MKTG352)
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- November 8, 2024
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- mktg 352 final
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mktg 352 principles of marketing research final
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principles of marketing research final
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