Cvent Hybrid Events Certification Exam With
Complete Solutions
How will the frequency of hybrid events change in 2021 and 2022? - ANSWER increase
by about 20% bc of pandemic
What are some of the benefits to a hybrid event? - ANSWER 1. More accessible
2. Increase global reach and access to global spkrs
3. Increases exposures which can lead to new sponsors and new sectors
4. More envionmentally sustainable
5. Opportunity to company the 2 most successful demand-generation tools: in person
events and webinars
What are the biggest pitfalls of hybrid events? - ANSWER 1. can't use one broad
approach for all attendees
2. You can't isolate your virtual attendees and you have to be mindful to bring value to
them
3. Production for in person and virtual need to fit together
4. Time zones
5. Costly ==> difficult business case to make
6. Not leveraging size with sponsors on site
What are some virtual event goals? - ANSWER 1. Build awareness
2. Deliver content
What are goals of an in-person event? - ANSWER 1. Build a network
2. Close deals
, 3. Demo products
How can hybrid events help you achieve both in-person and virtual event goals? -
ANSWER 1. increases your reach to build awareness and network
2. allows for more attendees ==> more sales
3. More participants and eyeballs on the event ==> more sponsorship $
4 components of hybrid events?
- ANSWER 1. Content
2. Community
3. Sponsorship
4. Analytics
How to do optimization of content for hybrid event? ANSWER -tailor content to each
attendee type (e.g. virtual emcee, varying content formats)
-create separate agendas for in person vs. virtual
-decrease session length
-facilitate interaction
- use production to make it 2 different experiences EX: football game on tv has different
graphics and commentary that make it totally different than in person game
How do you optimize your community for a hybrid event? - ANSWER --utilize technology
to make it feel like one event app, Q&A
--have some sessions that are virtual only and some that are in-person only
How would you optimize sponsorship for a hybrid event? ANSWER allow virtual
sponsors to have virtuals booths and meetings via Attendee Hub
How to leverage analytics for a hybrid event? ANSWER --capture data on engagement to
Complete Solutions
How will the frequency of hybrid events change in 2021 and 2022? - ANSWER increase
by about 20% bc of pandemic
What are some of the benefits to a hybrid event? - ANSWER 1. More accessible
2. Increase global reach and access to global spkrs
3. Increases exposures which can lead to new sponsors and new sectors
4. More envionmentally sustainable
5. Opportunity to company the 2 most successful demand-generation tools: in person
events and webinars
What are the biggest pitfalls of hybrid events? - ANSWER 1. can't use one broad
approach for all attendees
2. You can't isolate your virtual attendees and you have to be mindful to bring value to
them
3. Production for in person and virtual need to fit together
4. Time zones
5. Costly ==> difficult business case to make
6. Not leveraging size with sponsors on site
What are some virtual event goals? - ANSWER 1. Build awareness
2. Deliver content
What are goals of an in-person event? - ANSWER 1. Build a network
2. Close deals
, 3. Demo products
How can hybrid events help you achieve both in-person and virtual event goals? -
ANSWER 1. increases your reach to build awareness and network
2. allows for more attendees ==> more sales
3. More participants and eyeballs on the event ==> more sponsorship $
4 components of hybrid events?
- ANSWER 1. Content
2. Community
3. Sponsorship
4. Analytics
How to do optimization of content for hybrid event? ANSWER -tailor content to each
attendee type (e.g. virtual emcee, varying content formats)
-create separate agendas for in person vs. virtual
-decrease session length
-facilitate interaction
- use production to make it 2 different experiences EX: football game on tv has different
graphics and commentary that make it totally different than in person game
How do you optimize your community for a hybrid event? - ANSWER --utilize technology
to make it feel like one event app, Q&A
--have some sessions that are virtual only and some that are in-person only
How would you optimize sponsorship for a hybrid event? ANSWER allow virtual
sponsors to have virtuals booths and meetings via Attendee Hub
How to leverage analytics for a hybrid event? ANSWER --capture data on engagement to
