Name: Score:
97 Multiple choice questions
Term 1 of 97
When Should A Salesperson Put Forth The Sales Pitch In Social Media?
After sufficient rapport has been built and the customer is looking for what you have to sell
After a prospect follows them back on a social channel
After the first casual conversation you have with the person in social media
A month after you follow the prospect on social media
Term 2 of 97
True Or False? Selling To Prospects By Messaging Them On Facebook Could Be Seen As Invading
Their Private Space.
True
False
Term 3 of 97
What Is The Biggest Challenge That Most Social Media Practitioners Have?
Hiring the right number of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers
,Term 4 of 97
What Should You Do To Secure Executive Buy-In If You're Starting A Social Media Project And
Don't Have A Past Campaign To Use As A Benchmark?
Research the costs of agencies that can do the work.
Consider industry research to back up your plan.
Position your program as an experiment or pilot.
Create a robust PowerPoint with statistics to back up your plan
Term 5 of 97
True Or False? It's Always Better To Target Your Ads Towards As Broad A Group Of People As
Possible.
True
False
Term 6 of 97
Why Do You Need To Develop A Business Case For A New Social Monitoring Technology?
It's an important skill for professionals to be able to analyze and communicate the return
on investment expected from their requested budget.
So that after the investment is made, you can go back and see whether it has lived up to
expectations.
To clearly outline the expected value gained from a software investment and set the
expectation with your manager of how you'll realize that value.
Social monitoring technology is particularly expensive and difficult to determine a return
on investment.
,Term 7 of 97
True Or False? Your Campaign Should Also Help The Influencer Build Authority And Further Their
Own Content Or Reach.
True
False
Term 8 of 97
True Or False? "Earned" Media Is Exposure Your Brand Has Paid For, E.G., Advertising Or
Promotions.
True
False
Term 9 of 97
On Which Social Network Should You Share Content Most Frequently?
Facebook
LinkedIn
Twitter
Pinterest
Term 10 of 97
True Or False? Curating Content Means Publishing Someone Else's Content As If It Were Your
Own.
True
False
, Term 11 of 97
What Do We Mean When We Say You Should Post An "80/20 Mix" On Social Media?
20% of your social content should promote your own brand, and 80% of your social content
should be anything that truly interests your audience and engages them in conversations.
80% of your social content should promote your brand, and 20% of your social content
should be anything that truly interests your audience and engages them in conversations.
20% of your social content should be video that interests your audience, and 80% should
be content that promotes your brand.
Term 12 of 97
True Or False? 12% Of People Generate 70% Of The Impact Online.
True
False
Term 13 of 97
True Or False? The Longer Your Social Posts, The More Likely That Content Will Be Seen And Re-
Shared
True
False
Term 14 of 97
True Or False? Jumping Onto An Unrelated Hashtag To Promote Your Material Is Spammy
True
False
Term 15 of 97
True Or False? One-To-One Engagement Doesn't Result In Customers Spending More.
True
False
97 Multiple choice questions
Term 1 of 97
When Should A Salesperson Put Forth The Sales Pitch In Social Media?
After sufficient rapport has been built and the customer is looking for what you have to sell
After a prospect follows them back on a social channel
After the first casual conversation you have with the person in social media
A month after you follow the prospect on social media
Term 2 of 97
True Or False? Selling To Prospects By Messaging Them On Facebook Could Be Seen As Invading
Their Private Space.
True
False
Term 3 of 97
What Is The Biggest Challenge That Most Social Media Practitioners Have?
Hiring the right number of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers
,Term 4 of 97
What Should You Do To Secure Executive Buy-In If You're Starting A Social Media Project And
Don't Have A Past Campaign To Use As A Benchmark?
Research the costs of agencies that can do the work.
Consider industry research to back up your plan.
Position your program as an experiment or pilot.
Create a robust PowerPoint with statistics to back up your plan
Term 5 of 97
True Or False? It's Always Better To Target Your Ads Towards As Broad A Group Of People As
Possible.
True
False
Term 6 of 97
Why Do You Need To Develop A Business Case For A New Social Monitoring Technology?
It's an important skill for professionals to be able to analyze and communicate the return
on investment expected from their requested budget.
So that after the investment is made, you can go back and see whether it has lived up to
expectations.
To clearly outline the expected value gained from a software investment and set the
expectation with your manager of how you'll realize that value.
Social monitoring technology is particularly expensive and difficult to determine a return
on investment.
,Term 7 of 97
True Or False? Your Campaign Should Also Help The Influencer Build Authority And Further Their
Own Content Or Reach.
True
False
Term 8 of 97
True Or False? "Earned" Media Is Exposure Your Brand Has Paid For, E.G., Advertising Or
Promotions.
True
False
Term 9 of 97
On Which Social Network Should You Share Content Most Frequently?
Term 10 of 97
True Or False? Curating Content Means Publishing Someone Else's Content As If It Were Your
Own.
True
False
, Term 11 of 97
What Do We Mean When We Say You Should Post An "80/20 Mix" On Social Media?
20% of your social content should promote your own brand, and 80% of your social content
should be anything that truly interests your audience and engages them in conversations.
80% of your social content should promote your brand, and 20% of your social content
should be anything that truly interests your audience and engages them in conversations.
20% of your social content should be video that interests your audience, and 80% should
be content that promotes your brand.
Term 12 of 97
True Or False? 12% Of People Generate 70% Of The Impact Online.
True
False
Term 13 of 97
True Or False? The Longer Your Social Posts, The More Likely That Content Will Be Seen And Re-
Shared
True
False
Term 14 of 97
True Or False? Jumping Onto An Unrelated Hashtag To Promote Your Material Is Spammy
True
False
Term 15 of 97
True Or False? One-To-One Engagement Doesn't Result In Customers Spending More.
True
False
