Stukent Marketing Certification Study Guide questions with
verified answers
True or False: Marketing and advertising are the same thing. - ** VERIFIED ANSWERS **✔✔False
True or False: If you increase the number of new customers in your business, you are guaranteed to
grow your business. - ** VERIFIED ANSWERS **✔✔False
True or False: Marketing is the process of communicating a company's value to the customer. - **
VERIFIED ANSWERS **✔✔True
What are the Four P's of Marketing? - ** VERIFIED ANSWERS **✔✔Product, Price, Promotion,
Place
True or False: Target markets are identified groups of consumers who are most likely to purchase
your product or service. - ** VERIFIED ANSWERS **✔✔True
Which common research method is best for getting a more in-depth look at consumers' thoughts and
ideas about a product or service? - ** VERIFIED ANSWERS **✔✔Focus groups
True or False: Ads, emails, and text messages are all examples of marketing approaches. - **
VERIFIED ANSWERS **✔✔True
Why do companies need marketing? - ** VERIFIED ANSWERS **✔✔to increase sales
to acquire new customers
to build customer awareness and loyalty
Which common research method is best for gathering demographic and quantitative data? - **
VERIFIED ANSWERS **✔✔Surveys
, According to the reading, before creating content, what question should you ask yourself? - **
VERIFIED ANSWERS **✔✔Who is the target audience?
What is defined as a way for businesses to interact with people (customers) online? - ** VERIFIED
ANSWERS **✔✔Social media marketing
True or False: With the help of social media, the online world today has shifted from a one-to-many
to a many-to-many method of interaction. - ** VERIFIED ANSWERS **✔✔True
True or False: a social media marketing plan needs to be in place before your social media efforts
begin. - ** VERIFIED ANSWERS **✔✔True
What was the first true "social media network"? - ** VERIFIED ANSWERS **✔✔MySpace
What does the acronym SEO stand for? - ** VERIFIED ANSWERS **✔✔Search Engine Optimization
True or False: Content marketing is a form of marketing that involves creating and sharing online
material that specifically promotes your brand. - ** VERIFIED ANSWERS **✔✔False
True or False: A key performance indicator is something you can measure — usually performance-
based — that helps you evaluate the success of your business. - ** VERIFIED ANSWERS **✔✔True
Which of the following most closely represents the percentage of marketing executives who use
social media as part of their marketing strategies? - ** VERIFIED ANSWERS **✔✔Over 90 percent
What is the first step of the six-step process of a social media marketing plan? - ** VERIFIED
ANSWERS **✔✔create social media marketing objectives and goals
True or False: Most teenage YouTube subscribers trust influencer opinions over traditional
celebrities. - ** VERIFIED ANSWERS **✔✔True
verified answers
True or False: Marketing and advertising are the same thing. - ** VERIFIED ANSWERS **✔✔False
True or False: If you increase the number of new customers in your business, you are guaranteed to
grow your business. - ** VERIFIED ANSWERS **✔✔False
True or False: Marketing is the process of communicating a company's value to the customer. - **
VERIFIED ANSWERS **✔✔True
What are the Four P's of Marketing? - ** VERIFIED ANSWERS **✔✔Product, Price, Promotion,
Place
True or False: Target markets are identified groups of consumers who are most likely to purchase
your product or service. - ** VERIFIED ANSWERS **✔✔True
Which common research method is best for getting a more in-depth look at consumers' thoughts and
ideas about a product or service? - ** VERIFIED ANSWERS **✔✔Focus groups
True or False: Ads, emails, and text messages are all examples of marketing approaches. - **
VERIFIED ANSWERS **✔✔True
Why do companies need marketing? - ** VERIFIED ANSWERS **✔✔to increase sales
to acquire new customers
to build customer awareness and loyalty
Which common research method is best for gathering demographic and quantitative data? - **
VERIFIED ANSWERS **✔✔Surveys
, According to the reading, before creating content, what question should you ask yourself? - **
VERIFIED ANSWERS **✔✔Who is the target audience?
What is defined as a way for businesses to interact with people (customers) online? - ** VERIFIED
ANSWERS **✔✔Social media marketing
True or False: With the help of social media, the online world today has shifted from a one-to-many
to a many-to-many method of interaction. - ** VERIFIED ANSWERS **✔✔True
True or False: a social media marketing plan needs to be in place before your social media efforts
begin. - ** VERIFIED ANSWERS **✔✔True
What was the first true "social media network"? - ** VERIFIED ANSWERS **✔✔MySpace
What does the acronym SEO stand for? - ** VERIFIED ANSWERS **✔✔Search Engine Optimization
True or False: Content marketing is a form of marketing that involves creating and sharing online
material that specifically promotes your brand. - ** VERIFIED ANSWERS **✔✔False
True or False: A key performance indicator is something you can measure — usually performance-
based — that helps you evaluate the success of your business. - ** VERIFIED ANSWERS **✔✔True
Which of the following most closely represents the percentage of marketing executives who use
social media as part of their marketing strategies? - ** VERIFIED ANSWERS **✔✔Over 90 percent
What is the first step of the six-step process of a social media marketing plan? - ** VERIFIED
ANSWERS **✔✔create social media marketing objectives and goals
True or False: Most teenage YouTube subscribers trust influencer opinions over traditional
celebrities. - ** VERIFIED ANSWERS **✔✔True
