Salesforce CDP Exam Questions and Answers

Salesforce CDP Exam Questions and Answers Which data model type in Salesforce CDP defines interactions with party? A. Sales Order B. Transaction C. Engagement D. Individual - ANSWER-C. Engagement What modeling format describes the Individual and Contact Point objects? A. Jagged B. Normalized C. Compress D. De-normalized - ANSWER-B. Normalized Which field in the recommended source schema is not editable? ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 2/44 A. Field Label B. Field API Name C. Header Label D. Data Type - ANSWER-C. Header Label How many Salesforce orgs can an admin connect to Salesforce CDP? A. 1 B. 2 C. 10 D. No limit - ANSWER-D. No hard limit Which Salesforce CDP use case merges customer information from various systems to create a single id, a single record for a cusomter? A. Audience Segmentation B. Consent Management C. Data Unification D. Identity resolution - ANSWER-D. Identity resolution ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 3/44 What role in a company was Salesforce CDP designed for? A. Developer B. Marketer C. Salesperson D. Data Analyst - ANSWER-B. Marketer Which CDP use case drives acquisition of new customers based on 3rd party data? - ANSWER- Prospective look-alikes with paid media What are the two file type options for activation for Cloud Storage? A. .json B. .csv C. .zip D. .xls - ANSWER-A. .json B. .csv What are activated segments found in Marketing Cloud? A. Filtered data extensions ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 4/44 B. Standard data extensions C. Shared data extensions D. Salesforce Data Extensions - ANSWER-C. Shared data extension Which two steps are required when setting up a marketing cloud activation? - ANSWER-B. Choose an activation target D. Select the email contact point Which two files are activated to Cloud file storage to publish segment? - ANSWER-B. A file that contains the segment definition C. A file that contains the segment members with additional attributes What is the recommendation for activation when multiple data sources are brought into CDP? - ANSWER-C. Use Identity Resolution and activate on Unified Individual Which operator can be used to check if an attribute value is blank? A. IS not null B. Has no value C. Null ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 5/44 D. Is empty - ANSWER-D. Is empty Where do calculated insights appear in the segmentation attribute library? A. They always appear in Direct Attributes B. They always appear in Related Attributes C. They appear under the objects that were used to create them D. They appear under Profile type objects - ANSWER-C. They appear under the objects that were used to create them Where does Data Specialist enable value suggestion on an attribute for segmentation? A. Segment Setup B. Data Mapping (accurate) C. Data Modeling D. Data Stream Setup (it can be also answer. HELP doc ) - ANSWER-B. Data Mapping (accurate) What are the two benefits of Calculate Insights compared to Segmen