©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
Salesforce Business Analyst Certification
Exam Practice Questions and Answers
What's a proven way to help executives understand how new processes or products can enable change?
A. Thoroughly describe the system configuration details.
B. Keep the conversation strictly focused on what the existing system can do.
C. Describe how the system can enable business innovation and help customers. - ANSWER✔✔-c.
Describe how the system can enable business innovation and help customers. (Framing the discussion
around innovation and helping customers is the most likely way to motivate executives to enable change.
When a business analyst is creating a journey map, what assumptions are needed to get started?
A. Why you're doing it and who you're focusing on
B. What the project specifications are and who will use it
C. What you want and what the business needs - ANSWER✔✔-A. Why you're doing it and who you're
focusing on (These assumptions help a BA focus and ensure that the journey map is relevant)
What is an effective way for a business analyst to learn about a customer's challenges?
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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
A. Review the customer's tax statement from the last 10 years
B. Read recent industry reports in trade publications
C. Survey brand fans on social media - ANSWER✔✔-B. Read recent industry reports in trade publications
(The customer's industry challenges may give insight into current and future trends)
Salesforce Optimizer - ANSWER✔✔-A tool that takes a snapshot of a Salesforce Org and looks for
potential problems in the implementation
Personas - ANSWER✔✔-Fictionalized characters in which primarily demographic characteristics are
represented
Salesforce Customer 360 - ANSWER✔✔-An integrated CRM platform that unites marketing, sales,
commerce, service, and IT teams with a single shared customer view
Storyboarding - ANSWER✔✔-A process for mapping out the connection between a customer's current
challenges and goals for the future with realistic next steps
To ensure effective collaboration with stakeholders, which technique would help a business analyst
maintain their trust?
A. Facilitate workshops to gauge priorities
B. Be transparent and truthful
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, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
C. Point out lessons learned and mistakes that should be avoided - ANSWER✔✔-B. Be transparent and
truthful
Why is the scope statement specification the most fundamental deliverable on any project?
A. It clearly defines the roles and responsibilities of every member of the project team
B. It is the document with the most details
C. It clearly defines what needs to be achieved and the work that must be done to deliver the project -
ANSWER✔✔-C. It clearly defines what needs to be achieved and the work that must be done to deliver
the project
Stakeholders want to enhance the organization's security by requiring users to identify themselves with
additional information besides username and password. Which capability should a business analyst add
to the project backlog?
A. Multi-factor authentication
B. Real-Time event monitoring
C. Shield platform encryption - ANSWER✔✔-A. Multi-factor authentication
What does a business analyst hope to learn from documenting the current state processes?
A. How the sales process may differ from other organizations
Page 3/28
FIRST PUBLISH OCTOBER 2024
Salesforce Business Analyst Certification
Exam Practice Questions and Answers
What's a proven way to help executives understand how new processes or products can enable change?
A. Thoroughly describe the system configuration details.
B. Keep the conversation strictly focused on what the existing system can do.
C. Describe how the system can enable business innovation and help customers. - ANSWER✔✔-c.
Describe how the system can enable business innovation and help customers. (Framing the discussion
around innovation and helping customers is the most likely way to motivate executives to enable change.
When a business analyst is creating a journey map, what assumptions are needed to get started?
A. Why you're doing it and who you're focusing on
B. What the project specifications are and who will use it
C. What you want and what the business needs - ANSWER✔✔-A. Why you're doing it and who you're
focusing on (These assumptions help a BA focus and ensure that the journey map is relevant)
What is an effective way for a business analyst to learn about a customer's challenges?
Page 1/28
, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
A. Review the customer's tax statement from the last 10 years
B. Read recent industry reports in trade publications
C. Survey brand fans on social media - ANSWER✔✔-B. Read recent industry reports in trade publications
(The customer's industry challenges may give insight into current and future trends)
Salesforce Optimizer - ANSWER✔✔-A tool that takes a snapshot of a Salesforce Org and looks for
potential problems in the implementation
Personas - ANSWER✔✔-Fictionalized characters in which primarily demographic characteristics are
represented
Salesforce Customer 360 - ANSWER✔✔-An integrated CRM platform that unites marketing, sales,
commerce, service, and IT teams with a single shared customer view
Storyboarding - ANSWER✔✔-A process for mapping out the connection between a customer's current
challenges and goals for the future with realistic next steps
To ensure effective collaboration with stakeholders, which technique would help a business analyst
maintain their trust?
A. Facilitate workshops to gauge priorities
B. Be transparent and truthful
Page 2/28
, ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED
FIRST PUBLISH OCTOBER 2024
C. Point out lessons learned and mistakes that should be avoided - ANSWER✔✔-B. Be transparent and
truthful
Why is the scope statement specification the most fundamental deliverable on any project?
A. It clearly defines the roles and responsibilities of every member of the project team
B. It is the document with the most details
C. It clearly defines what needs to be achieved and the work that must be done to deliver the project -
ANSWER✔✔-C. It clearly defines what needs to be achieved and the work that must be done to deliver
the project
Stakeholders want to enhance the organization's security by requiring users to identify themselves with
additional information besides username and password. Which capability should a business analyst add
to the project backlog?
A. Multi-factor authentication
B. Real-Time event monitoring
C. Shield platform encryption - ANSWER✔✔-A. Multi-factor authentication
What does a business analyst hope to learn from documenting the current state processes?
A. How the sales process may differ from other organizations
Page 3/28
