According to media scholar James Potter, media messages have consistent meanings to all receivers. -
Answers false
Which of the following is the medium that emphasizes the interchangeability of the sender and
receiver? - Answers the internet
Media companies welcome new technology because it gives them new ways to sell their content. -
Answers false
When the cast of the popular TV show Glee performed a version of the musical The Rocky Horror Show,
producers received extensive criticism for maintaining all the gay themes of the play. - Answers false,
they changed the gay themes to a heterosexual relationship
Mass communication and the mass media are really the same thing. - Answers false
Mass communication is an example of which type of one-on-many communication? - Answers one
sender to many receivers
Activists often criticize the media in order to promote their own causes. - Answers true
The ________ model of mass communication looks at how audience members derive and create
meaning out of media content. - Answers reception
Andy is watching an episode of the animated series Family Guy streaming on the Internet. He is
engaging in which of the following types of communication? - Answers mass communication
An audience member's skills at decoding the artistic success of a new novel involves the _________
dimension of media literacy. - Answers aesthetic
Interpersonal communication is communication that you do with yourself within your own head. -
Answers false, intrapersonal
One problem with studying the mass media is that all-new problems pop up every time a new medium
comes along; it's useless to look to the past for explanations. - Answers false, you can always look to the
past
Intrapersonal communication is communication that you do with two or more people. - Answers false,
with yourself
In a television news broadcast, the receiver would be which of the following? - Answers a family having
dinner when the news comes on
What was the first medium to allow ideas to easily move beyond the place where they were initially
created? - Answers books
, It is useful to make generalizations about the media industry as a whole. - Answers false
The ________ model of mass communication looks at how media messages are used to draw attention
to an individual or issue. - Answers publicity
News is most likely to break on: - Answers social media
Different media channels can give messages different meanings. - Answers true
An audience member's skills at decoding the intellectual meaning of an argument presented in a
newspaper editorial involves the _________ dimension of media literacy. - Answers cognitive
Consumers with low levels of media literacy assume the media have large, obvious, and generally
negative effects on the public at large. - Answers true
The ________ model of mass communication looks at the process of mass communication by
considering each of the elements of how a mass media message is sent and received. - Answers
transmission
Media scholar Neil Postman argues that a major effect of television is that it turns serious subjects into
entertainment. - Answers true
Group communication involves an unequal number of senders and receivers. - Answers true
The journalistic value of _______ represents the suspicion journalists often have of extremists on either
side of an issue. - Answers moderatism
Prior to the nineteenth century, most people in Europe and North America lived in homogeneous
communities. - Answers true
Martha watches quite a bit of television, including a lot of crime dramas. She believes that the city she
lives in has a much higher crime rate than it actually does. You could explain this using which of the
following? - Answers mean world syndrome
The central change that WikiLeaks represents is - Answers Messages can now move around the world
easily, even when governments would like to censor them::::: all of the above
The journalistic value of _______ represents a nostalgia for the old-fashioned rural community. -
Answers small town pastoralism
When reporters focus on the importance of the president or prime minister, they are representing the
journalistic value of _______. - Answers leadership
Cable news channels are as likely to report about crime affecting poor African-American women and
girls as they are about crime affecting wealthy white women and girls. - Answers false