Journalism 250 Exam Questions and Correct Answers Latest Update 2024
Similar to writing, the symbols used in visual communication can be characterized as a 'fixed
vocabulary.' - Answers False
Which of the following is NOT one of the key tenets of visual literacy? - Answers Factoring in the skill and
experience of the creator of a visual message.
The capacity or power to act or to make meaning on one's own behalf, relatively free of influence from
social forces and the will of others is called ______ - Answers agency
The process by which ideological systems call out to social subjects and tell them their place in the
system is known as: - Answers interpellation
In a(n) _____ the consumer understands the literal meaning of a visual message, but forms their own
interpretations-- which may be very different from what the producer intended-- based on personal
experience and background. (Hint: two words) - Answers oppositional reading
Which of the following could NOT be considered a form of agency in which, according to Sturken and
Cartwright, "viewers make meaning?" - Answers Individuals are entitled to question how and why
images are made
In the visual culture theory of Art History professor Whitney Davis, ______ refers to the visual
perspective from which certain culturally constituted aspects of artifacts and pictures are visible to
informed viewers. - Answers visuality
Juxtaposition, or the framing of seemingly incongruous subjects or moments within a photographic
image, is a form of visual syntax. - Answers True
In Aldous Huxley's "Visual Communication Circle Dance," ________________ results from selection and
leads to the creation of memory. - Answers perception
Beautification is one of Gowan's Four Functions of Art. According to information found in the eBook,
which of these statements about beauty is false? - Answers It can be said that there is one universal
concept of beauty that supercedes cultural definitions or considerations.
Light sensitive cells separates the reversed image in the retina into the four elements of vision, and
sends them to the part of the brain responsible for basic perception. This process is called
______________________. - Answers transduction
All four elements of vision come into play in every visual message we see, including the element of
movement in a still image. - Answers True
Photographers can create an illusion of depth by manipulating the aperture of the lens to affect the
_____ - Answers depth of field
, The kind of lighting that creates the feeling that the subject seems to emerge out of negative space is
called _____________________ . - Answers chiaroscuro lighting
Which of these statements about Form vs. Content is false? - Answers The formal aspects of a visual
message are the most significant contributor to the narrative.
Because of the time required for an image to fade from the cells of the retina, the cells of an animated
feature, or the still frames of a movie overlap, creating the illusion of "apparent movement." This
phenomenon is known as ____ - Answers persistence of vision
The binocular visual field gives us all but which of the following? - Answers 180-degree peripheral vision
The method for describing color that is the most symbolic, affected by emotions and associations with
past experiences is called the _____ method. - Answers subjective
The strength, intensity, or purity of a color is determined by its ______________________. - Answers
saturation
Which of the following is NOT one of the established four elements of vision? - Answers light
Displacement involves changing the meaning of a sign by using it in a new and different way. This is
known as ____ - Answers recontextualization
The principle stating that one sign or set of signs can take the place of some other sign or set of signs in
a theoretically infinite process is called ____ - Answers unlimited semiosis
In Ferdinand de Saussure's "theory of the sign," which of these words best describes the interpretation
of the signifier? - Answers arbitrary
In semiotic theory, which of these statements about signs is not true? - Answers Signs and their
potential meanings are limited in scope, according to the culture that produces them.
In Roland Barthes' "chain of associations," the ability to encode and decode messages is key to visual
literacy. - Answers True
Which of these statements about Peirce's Theory of Signs is false? - Answers Because of their cultural
specificity, symbols are naturally recognized and understood; they do not need to be taught.
A ____ code is a collection of signs that causes the viewer to make assumptions and associations about
what is seen. - Answers metonymic
According to Peirce's Theory of Signs, signs that have a logical, common-sense connection to the thing or
idea they represent, rather than a direct resemblance, are called icons. - Answers false
Which cognitive process involves preconceived notions that affect perception? - Answers expectation
Similar to writing, the symbols used in visual communication can be characterized as a 'fixed
vocabulary.' - Answers False
Which of the following is NOT one of the key tenets of visual literacy? - Answers Factoring in the skill and
experience of the creator of a visual message.
The capacity or power to act or to make meaning on one's own behalf, relatively free of influence from
social forces and the will of others is called ______ - Answers agency
The process by which ideological systems call out to social subjects and tell them their place in the
system is known as: - Answers interpellation
In a(n) _____ the consumer understands the literal meaning of a visual message, but forms their own
interpretations-- which may be very different from what the producer intended-- based on personal
experience and background. (Hint: two words) - Answers oppositional reading
Which of the following could NOT be considered a form of agency in which, according to Sturken and
Cartwright, "viewers make meaning?" - Answers Individuals are entitled to question how and why
images are made
In the visual culture theory of Art History professor Whitney Davis, ______ refers to the visual
perspective from which certain culturally constituted aspects of artifacts and pictures are visible to
informed viewers. - Answers visuality
Juxtaposition, or the framing of seemingly incongruous subjects or moments within a photographic
image, is a form of visual syntax. - Answers True
In Aldous Huxley's "Visual Communication Circle Dance," ________________ results from selection and
leads to the creation of memory. - Answers perception
Beautification is one of Gowan's Four Functions of Art. According to information found in the eBook,
which of these statements about beauty is false? - Answers It can be said that there is one universal
concept of beauty that supercedes cultural definitions or considerations.
Light sensitive cells separates the reversed image in the retina into the four elements of vision, and
sends them to the part of the brain responsible for basic perception. This process is called
______________________. - Answers transduction
All four elements of vision come into play in every visual message we see, including the element of
movement in a still image. - Answers True
Photographers can create an illusion of depth by manipulating the aperture of the lens to affect the
_____ - Answers depth of field
, The kind of lighting that creates the feeling that the subject seems to emerge out of negative space is
called _____________________ . - Answers chiaroscuro lighting
Which of these statements about Form vs. Content is false? - Answers The formal aspects of a visual
message are the most significant contributor to the narrative.
Because of the time required for an image to fade from the cells of the retina, the cells of an animated
feature, or the still frames of a movie overlap, creating the illusion of "apparent movement." This
phenomenon is known as ____ - Answers persistence of vision
The binocular visual field gives us all but which of the following? - Answers 180-degree peripheral vision
The method for describing color that is the most symbolic, affected by emotions and associations with
past experiences is called the _____ method. - Answers subjective
The strength, intensity, or purity of a color is determined by its ______________________. - Answers
saturation
Which of the following is NOT one of the established four elements of vision? - Answers light
Displacement involves changing the meaning of a sign by using it in a new and different way. This is
known as ____ - Answers recontextualization
The principle stating that one sign or set of signs can take the place of some other sign or set of signs in
a theoretically infinite process is called ____ - Answers unlimited semiosis
In Ferdinand de Saussure's "theory of the sign," which of these words best describes the interpretation
of the signifier? - Answers arbitrary
In semiotic theory, which of these statements about signs is not true? - Answers Signs and their
potential meanings are limited in scope, according to the culture that produces them.
In Roland Barthes' "chain of associations," the ability to encode and decode messages is key to visual
literacy. - Answers True
Which of these statements about Peirce's Theory of Signs is false? - Answers Because of their cultural
specificity, symbols are naturally recognized and understood; they do not need to be taught.
A ____ code is a collection of signs that causes the viewer to make assumptions and associations about
what is seen. - Answers metonymic
According to Peirce's Theory of Signs, signs that have a logical, common-sense connection to the thing or
idea they represent, rather than a direct resemblance, are called icons. - Answers false
Which cognitive process involves preconceived notions that affect perception? - Answers expectation
