Certified Product Manager - Online Course and Exam
- 280 Product Group AIPMM
Characteristics of a service and example for each - Answer Inseparability - Bank visit
Intangibility - University Course
Variability - Customer Service
Perishability - Airline flight
What are Kotler's 4 Market Strategies? - Answer Product, place, price, promotion
What are Porter's 5 forces? - Answer Bargaining power of suppliers
Bargaining power of customers
Threat of new entrants
Threat of substitute products
= Competitive Rivalry
The seven (7) phases of complete product life cycle (AIPMM version) - Answer 1)
Conceive
2) Strategize
3) Create
4) Quality
5) Launch
6) Deliver
7) Retire
, What are the stages of the New Product Development/Acquisition Process? - Solution 1)
New Product Development/ Acquisition
Commercialization & Manufacturing Operations
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2) Introduction
3) Growth, Maturity, Decline
4) Withdrawal
Product/Market Expansion grid (aka: Ansoff Matrix) - Solution
Write a positioning statement - Solution For [target customer] who [statement of the
need or opportunity] the [product name] is a
[product category] that [statement of key benefit - that is, compelling reason to buy]
Unlike [primary competitive alternative] our product [statement of primary
differentiation]
Fill in the Product Life Cycle for Introduction
Marketing objective:
Competition:
Product:
Price:
Promotion:
Place: - Answer Marketing objective: Gain awareness
Competition: None
Product: One
- 280 Product Group AIPMM
Characteristics of a service and example for each - Answer Inseparability - Bank visit
Intangibility - University Course
Variability - Customer Service
Perishability - Airline flight
What are Kotler's 4 Market Strategies? - Answer Product, place, price, promotion
What are Porter's 5 forces? - Answer Bargaining power of suppliers
Bargaining power of customers
Threat of new entrants
Threat of substitute products
= Competitive Rivalry
The seven (7) phases of complete product life cycle (AIPMM version) - Answer 1)
Conceive
2) Strategize
3) Create
4) Quality
5) Launch
6) Deliver
7) Retire
, What are the stages of the New Product Development/Acquisition Process? - Solution 1)
New Product Development/ Acquisition
Commercialization & Manufacturing Operations
------------------------------------------------------
2) Introduction
3) Growth, Maturity, Decline
4) Withdrawal
Product/Market Expansion grid (aka: Ansoff Matrix) - Solution
Write a positioning statement - Solution For [target customer] who [statement of the
need or opportunity] the [product name] is a
[product category] that [statement of key benefit - that is, compelling reason to buy]
Unlike [primary competitive alternative] our product [statement of primary
differentiation]
Fill in the Product Life Cycle for Introduction
Marketing objective:
Competition:
Product:
Price:
Promotion:
Place: - Answer Marketing objective: Gain awareness
Competition: None
Product: One
