AIPMM CPM Certification Exam 2024-2025
Product life cycle stages - 1. Introduction
2. Growth
3. Maturity
4. Decline
Product manager - Product Managers investigate select, and drive the development of
products for an organization through the activities or product mgmt.
Product Marketing Manager - The voice of customer to the rest of the product team and
company.
Business Model - Framework describes the rationale of how an org. creates, delivers,
and captures value
Reasons for business model - Answer Describe & classify businesses
Explore opportunities
Public reporting purposes
Allows managers to focus on value creation
Business Case - Answer Supports planning & decision making - whether to buy, which
product to bring to market, which vendor to choose, when to implement
Captures reasoning for creating/enhancing
Business cases are evaluated to ensure - Answer 1. Investment has value and
importance
2. Project will be properly managed
, 3. Organization can deliver the benefits
4. Resources working on highest value opportunities
5. Inter-dependent projects are started in best order
Levels of a product - Answer 1. Core - benefit
2. Actual - Product appearance - design, brand, packaging, quality, functionality
3. Extended product - Payment terms, delivery, warranty, Maintenance & care, on site
service, education/training
Characteristics of a service - Answer intangible, perishable, variable, inseparable
Product life cycle phases - Solution Conceive, plan, develop, qualify, launch, deliver,
retire
Name 5 key deliverables during product lifecycle and the phases they are key - Solution
Strategic plan, competitive analysis, market trends, MRD, business case, PRD, product
roadmaps, marketing strategic plan, Beta program plan, launch plan, marketing plan,
end of life plan
Product life cycle knowledge areas - Solution Business, market, organization, product,
customer
Marketing objective for commercialization strategies - Solution Introduction - Build
awareness
Growth - Differentiation
Maturity- Maintain brand loyalty
Decline - Make obsolete and withdraw
Product - Solution
A tangible or an intangible offered by a company provides a cluster of benefits both
tangible and intangible to a consumer
Goods - Solution
Goods marketing pertains to physical products marketed -durable and nondurable
Product life cycle stages - 1. Introduction
2. Growth
3. Maturity
4. Decline
Product manager - Product Managers investigate select, and drive the development of
products for an organization through the activities or product mgmt.
Product Marketing Manager - The voice of customer to the rest of the product team and
company.
Business Model - Framework describes the rationale of how an org. creates, delivers,
and captures value
Reasons for business model - Answer Describe & classify businesses
Explore opportunities
Public reporting purposes
Allows managers to focus on value creation
Business Case - Answer Supports planning & decision making - whether to buy, which
product to bring to market, which vendor to choose, when to implement
Captures reasoning for creating/enhancing
Business cases are evaluated to ensure - Answer 1. Investment has value and
importance
2. Project will be properly managed
, 3. Organization can deliver the benefits
4. Resources working on highest value opportunities
5. Inter-dependent projects are started in best order
Levels of a product - Answer 1. Core - benefit
2. Actual - Product appearance - design, brand, packaging, quality, functionality
3. Extended product - Payment terms, delivery, warranty, Maintenance & care, on site
service, education/training
Characteristics of a service - Answer intangible, perishable, variable, inseparable
Product life cycle phases - Solution Conceive, plan, develop, qualify, launch, deliver,
retire
Name 5 key deliverables during product lifecycle and the phases they are key - Solution
Strategic plan, competitive analysis, market trends, MRD, business case, PRD, product
roadmaps, marketing strategic plan, Beta program plan, launch plan, marketing plan,
end of life plan
Product life cycle knowledge areas - Solution Business, market, organization, product,
customer
Marketing objective for commercialization strategies - Solution Introduction - Build
awareness
Growth - Differentiation
Maturity- Maintain brand loyalty
Decline - Make obsolete and withdraw
Product - Solution
A tangible or an intangible offered by a company provides a cluster of benefits both
tangible and intangible to a consumer
Goods - Solution
Goods marketing pertains to physical products marketed -durable and nondurable
