DECA Marketing Cluster Exam
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Exclusive Distribution - ✔✔Situation where suppliers and distributors enter
into an exclusive agreement that only allows the named distributor to sell a
specific product.
Electronic Data Interchange (EDI) Systems - ✔✔The electronic interchange
of business information using a standardized format; a process which
allows one company to send information to another company electronically
rather than with paper.
Trading Partners - ✔✔Business entities conducting business electronically.
Streamline - ✔✔Make (an organization or system) more efficient and
effective by employing faster or simpler working methods.
Slotting Allowances / Slotting Fee - ✔✔A fee charged to produce
companies or manufacturers by supermarket distributors (retailers) in order
to have their product placed on their shelves. Known as Pay-to-Stay.
Consumer Choice - ✔✔The range of competing products and services from
which a consumer can choose.
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Tariff - ✔✔A tax or duty to be paid on a particular class of imports or
exports. OR. Fix the price of (something) according to a tariff.
Horizontal Conflict - ✔✔Refers to a disagreement among two or more
channel members at the same level. For example, suppose a toy
manufacturer has deals with two wholesalers, each contracted to sell
products to retailers in different regions. If one wholesaler decides to
branch its operations into the other wholesaler's region, a conflict will result.
Vertical Conflict - ✔✔A disagreement between two channel members on
consecutive levels. For example, if the toy manufacturer discovers its
products are arriving at retail stores later than scheduled, a conflict might
develop between the manufacturer and the wholesaler responsible for
shipping to retailers.
Chargeback - ✔✔A demand by a credit-card provider for a retailer to make
good the loss on a fraudulent or disputed transaction.
Scrambled Merchandising - ✔✔When a shop sells goods that are usually
sold by another type of shop, in order to increase profits or attract new
customers.
Direct Selling - ✔✔The marketing and selling of products directly to
consumers away from a fixed retail location. Peddling is the oldest form of