Hubspot Email Marketing Certification
UPDATED ACTUAL Questions and
CORRECT Answers
What is the definition of an email marketing strategy? - CORRECT ANSWER✔✔- A
strategy used to market products and services and nurture relationships in a human and
helpful way through the use of the email channel
When was the first email sent? * - CORRECT ANSWER✔✔- 1970's
How can email marketing fuel your overall inbound strategy? - CORRECT ANSWER✔✔-
Email marketing syncs closely to your CRM
What does it mean to create an inbound email marketing strategy? - CORRECT
ANSWER✔✔- Create a human, helpful, and customer-driven conversation and experience
You're looking to send an email to three different lists of contacts. You've created each
segmented list based off where those contacts are in their research process with your
company. What type of lists have you created? * - CORRECT ANSWER✔✔- Buyer's
journey lists
The significance of segmentation, the power of personalization, and the impact of data-driven
analysis are the three pillars of an __________ * - CORRECT ANSWER✔✔- effective email
marketing strategy
Without __________ for your emails, you won't know if your emails are successful or not * -
CORRECT ANSWER✔✔- goals
You can use your database and contact management strategy to do a few things: see the
whole picture of every contact, organize contacts to keep a healthy database at all times, and
what else? - CORRECT ANSWER✔✔- integrate your contact information with other tools
you use
, Inbound is the happy marriage between __________ * - CORRECT ANSWER✔✔- context
and content
Each year your contacts database will decay, so to successfully cater to the needs and
interests of your contacts, what do you need to begin with? * - CORRECT ANSWER✔✔-
The right contacts in your database
Before emailing any contacts in your database, what question do you need to ask yourself or
your team? - CORRECT ANSWER✔✔- Do we have permission?
If you have an offer that's targeted towards your leads in your database and wouldn't provide
as much value to your customers, what could you segment by to send only to your leads? * -
CORRECT ANSWER✔✔- Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right audience
____________ " - CORRECT ANSWER✔✔- at the right time equals success
There are three best practices for creating a successful segmentation strategy. Two of them
are having a clean and organized database and collecting the right information. What is the
third? * - CORRECT ANSWER✔✔- Understanding the implicit and explicit data
You received an email this morning where the content didn't align with the subject or the
context in which you were receiving it. It was a jarring experience for you. What was this
email not doing? - CORRECT ANSWER✔✔- Creating the right email by bringing content
and context together
When you take a specific action on a website around a certain topic, and an email is triggered
to you that follows up with additional educational content around that topic, this is an
example of sending the right email. (True or False?) * - CORRECT ANSWER✔✔- True
What helps to ensure you deliver the right email to the right person? * - CORRECT
ANSWER✔✔- Segmentation
By adding the following copy to your email, what are you doing for your contacts? "Thanks
for subscribing to my blog. I'm thrilled to have you here! You'll be receiving updates from me
UPDATED ACTUAL Questions and
CORRECT Answers
What is the definition of an email marketing strategy? - CORRECT ANSWER✔✔- A
strategy used to market products and services and nurture relationships in a human and
helpful way through the use of the email channel
When was the first email sent? * - CORRECT ANSWER✔✔- 1970's
How can email marketing fuel your overall inbound strategy? - CORRECT ANSWER✔✔-
Email marketing syncs closely to your CRM
What does it mean to create an inbound email marketing strategy? - CORRECT
ANSWER✔✔- Create a human, helpful, and customer-driven conversation and experience
You're looking to send an email to three different lists of contacts. You've created each
segmented list based off where those contacts are in their research process with your
company. What type of lists have you created? * - CORRECT ANSWER✔✔- Buyer's
journey lists
The significance of segmentation, the power of personalization, and the impact of data-driven
analysis are the three pillars of an __________ * - CORRECT ANSWER✔✔- effective email
marketing strategy
Without __________ for your emails, you won't know if your emails are successful or not * -
CORRECT ANSWER✔✔- goals
You can use your database and contact management strategy to do a few things: see the
whole picture of every contact, organize contacts to keep a healthy database at all times, and
what else? - CORRECT ANSWER✔✔- integrate your contact information with other tools
you use
, Inbound is the happy marriage between __________ * - CORRECT ANSWER✔✔- context
and content
Each year your contacts database will decay, so to successfully cater to the needs and
interests of your contacts, what do you need to begin with? * - CORRECT ANSWER✔✔-
The right contacts in your database
Before emailing any contacts in your database, what question do you need to ask yourself or
your team? - CORRECT ANSWER✔✔- Do we have permission?
If you have an offer that's targeted towards your leads in your database and wouldn't provide
as much value to your customers, what could you segment by to send only to your leads? * -
CORRECT ANSWER✔✔- Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right audience
____________ " - CORRECT ANSWER✔✔- at the right time equals success
There are three best practices for creating a successful segmentation strategy. Two of them
are having a clean and organized database and collecting the right information. What is the
third? * - CORRECT ANSWER✔✔- Understanding the implicit and explicit data
You received an email this morning where the content didn't align with the subject or the
context in which you were receiving it. It was a jarring experience for you. What was this
email not doing? - CORRECT ANSWER✔✔- Creating the right email by bringing content
and context together
When you take a specific action on a website around a certain topic, and an email is triggered
to you that follows up with additional educational content around that topic, this is an
example of sending the right email. (True or False?) * - CORRECT ANSWER✔✔- True
What helps to ensure you deliver the right email to the right person? * - CORRECT
ANSWER✔✔- Segmentation
By adding the following copy to your email, what are you doing for your contacts? "Thanks
for subscribing to my blog. I'm thrilled to have you here! You'll be receiving updates from me
