Complete Solutions
equity strategic alliance is an alliance in
which two or more firms own different
percentages of the company they have formed
by combining some of their resources to create
a competitive advantage.
nonequity strategic alliance is an alliance in
which two or more firms develop a contractual
relationship to share some of their resources to
create a competitive advantage.
Complementary strategic alliances are
business-level alliances in which firms share
some of their resources in complementary ways
to create a competitive advantage.
, WPC 480 Chapter 9 Questions With
Complete Solutions
business-level cooperative strategy is a
strategy through which firms combine some of
their resources to create a competitive
advantage by competing in one or more product
markets.
corporate-level cooperative strategy is a
strategy through which a firm collaborates with
one or more companies to expand its
operations.
synergistic strategic alliance is a strategy in
which firms share some of their resources to
create economies of scope.
diversifying strategic alliance is a strategy
in which firms share some of their resources to