Market Motive SEO Practitioner Test
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Which of the following is a most optimal strategy when it comes to TITLE tags:
-TITLE tags should be different on every page
-TITLE tags should be identical throughout every page of your site
-Duplicate some TITLE tags across your website
-TITLE tags and the H1 tags should be identical - CORRECT ANSWER- ✔✔TITLE tags
should be different on every page
As the owner of Your Timeless Educational Toys Inc, which of the following domains should
prove more optimal for SEO purposes:
-your-timeless-educational-toys.com
-educationaltoys.com
-timeless.com
-timelesstoys.com - CORRECT ANSWER- ✔✔educationaltoys.com
What's the best use for the META Description tag?
-Entice potential users to click on your link from the search engine results
-Get your keywords listed with the search engines
-As an internal list of keywords you're optimizing for on a particular page
-As an easy substitute for a robots.txt file - CORRECT ANSWER- ✔✔Entice potential users
to click on your link from the search engine results
Keywords on a web page in bold or italics provide which of the following SEO benefits:
-Approximately the same SEO benefit as H1 tags provide
-Approximately the same SEO benefit as keywords in the first paragraph of text on a web
page
-Approximately the same SEO benefit as TITLE tags
-Approximately the same SEO benefit as keyword synonyms on a page
,-Approximately the same SEO benefit as misspellings on a page - CORRECT ANSWER-
✔✔Approximately the same SEO benefit as H1 tags provide
Which of the following is not one of the recommended tools for building an effective
keyword seed list:
-Competitor websites
-Internal site search
-Existing PPC campaigns
-Yahoo LinkBuilder
-All of the above are good tools to use - CORRECT ANSWER- ✔✔Yahoo LinkBuilder
Which of the following is NOT important for evaluating a list of potential keywords:
-Cost per click
-Traffic/click through estimates
-User intent
-Business goals
-All of the above are important for evaluating keywords - CORRECT ANSWER- ✔✔All of
the above are important for evaluating keywords
The term "long tail keyword" is most accurately defined as which of the following:
-Keyword phrases that are very infrequently searched and thus, not worth optimizing for
-Multi-word keyphrase terms that have fewer searches, but can generate better targeted traffic
-Phrases that cause visitors to return to your site later in the buying cycle
-Another way of saying "synonym phrases"
-Optimized phrases at the end (far right) of your breadcrumbs list - CORRECT ANSWER-
✔✔Multi-word keyphrase terms that have fewer searches, but can generate better targeted
traffic
The term "keyword cannibalization" is most accurately defined as which of the following:
-A competitor using unethical keyword targeting techniques
-A competitor using your branded terms to outrank your site
, -Multiple pages on a single site competing against each other to rank for a single keyword or
keyword phrase
-Many competitors focusing only on short-tail terms instead of long-tail terms - CORRECT
ANSWER- ✔✔Multiple pages on a single site competing against each other to rank for a
single keyword or keyword phrase
For websites that replace content on a regular basis, which of the following is the more
recommended strategy:
-Keep, but archive, the older content
-Delete the older content, and use a 301 redirect to point to similar new content
-Delete the old content entirely
-Keep all pages as is - CORRECT ANSWER- ✔✔Keep, but archive, the older content
All things considered, which of the following pages from an ecommerce electronics
consumer website is going to convert better than the others:
-Home page
-Category page
-Brand page (e.g. Sony, Panasonic)
-Product page - CORRECT ANSWER- ✔✔Product page
The term "site taxonomy" most accurately refers to:
-A classification scheme describing hierarchical relationship of your keywords
-The visual site map that separates out your important linking structures from unimportant
ones
-The process search engines use to determine the importance of a link based on its location on
a page
-The tactic of stuffing keywords onto a page multiple times - CORRECT ANSWER- ✔✔A
classification scheme describing hierarchical relationship of your keywords
Generally speaking, which of the following is true about subdomains versus subdirectories:
-Subdomains will rank higher than subdirectories
-Subdirectories will rank higher than subdomains
UPDATED ACTUAL Exam Questions and
CORRECT Answers
Which of the following is a most optimal strategy when it comes to TITLE tags:
-TITLE tags should be different on every page
-TITLE tags should be identical throughout every page of your site
-Duplicate some TITLE tags across your website
-TITLE tags and the H1 tags should be identical - CORRECT ANSWER- ✔✔TITLE tags
should be different on every page
As the owner of Your Timeless Educational Toys Inc, which of the following domains should
prove more optimal for SEO purposes:
-your-timeless-educational-toys.com
-educationaltoys.com
-timeless.com
-timelesstoys.com - CORRECT ANSWER- ✔✔educationaltoys.com
What's the best use for the META Description tag?
-Entice potential users to click on your link from the search engine results
-Get your keywords listed with the search engines
-As an internal list of keywords you're optimizing for on a particular page
-As an easy substitute for a robots.txt file - CORRECT ANSWER- ✔✔Entice potential users
to click on your link from the search engine results
Keywords on a web page in bold or italics provide which of the following SEO benefits:
-Approximately the same SEO benefit as H1 tags provide
-Approximately the same SEO benefit as keywords in the first paragraph of text on a web
page
-Approximately the same SEO benefit as TITLE tags
-Approximately the same SEO benefit as keyword synonyms on a page
,-Approximately the same SEO benefit as misspellings on a page - CORRECT ANSWER-
✔✔Approximately the same SEO benefit as H1 tags provide
Which of the following is not one of the recommended tools for building an effective
keyword seed list:
-Competitor websites
-Internal site search
-Existing PPC campaigns
-Yahoo LinkBuilder
-All of the above are good tools to use - CORRECT ANSWER- ✔✔Yahoo LinkBuilder
Which of the following is NOT important for evaluating a list of potential keywords:
-Cost per click
-Traffic/click through estimates
-User intent
-Business goals
-All of the above are important for evaluating keywords - CORRECT ANSWER- ✔✔All of
the above are important for evaluating keywords
The term "long tail keyword" is most accurately defined as which of the following:
-Keyword phrases that are very infrequently searched and thus, not worth optimizing for
-Multi-word keyphrase terms that have fewer searches, but can generate better targeted traffic
-Phrases that cause visitors to return to your site later in the buying cycle
-Another way of saying "synonym phrases"
-Optimized phrases at the end (far right) of your breadcrumbs list - CORRECT ANSWER-
✔✔Multi-word keyphrase terms that have fewer searches, but can generate better targeted
traffic
The term "keyword cannibalization" is most accurately defined as which of the following:
-A competitor using unethical keyword targeting techniques
-A competitor using your branded terms to outrank your site
, -Multiple pages on a single site competing against each other to rank for a single keyword or
keyword phrase
-Many competitors focusing only on short-tail terms instead of long-tail terms - CORRECT
ANSWER- ✔✔Multiple pages on a single site competing against each other to rank for a
single keyword or keyword phrase
For websites that replace content on a regular basis, which of the following is the more
recommended strategy:
-Keep, but archive, the older content
-Delete the older content, and use a 301 redirect to point to similar new content
-Delete the old content entirely
-Keep all pages as is - CORRECT ANSWER- ✔✔Keep, but archive, the older content
All things considered, which of the following pages from an ecommerce electronics
consumer website is going to convert better than the others:
-Home page
-Category page
-Brand page (e.g. Sony, Panasonic)
-Product page - CORRECT ANSWER- ✔✔Product page
The term "site taxonomy" most accurately refers to:
-A classification scheme describing hierarchical relationship of your keywords
-The visual site map that separates out your important linking structures from unimportant
ones
-The process search engines use to determine the importance of a link based on its location on
a page
-The tactic of stuffing keywords onto a page multiple times - CORRECT ANSWER- ✔✔A
classification scheme describing hierarchical relationship of your keywords
Generally speaking, which of the following is true about subdomains versus subdirectories:
-Subdomains will rank higher than subdirectories
-Subdirectories will rank higher than subdomains
