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MBA Or M.B.A. - Master Of Business Administration
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MBA or M.B.A. - Master of Business Administration











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Institution
MBA or M.B.A. - Master of Business Administration
Course
MBA or M.B.A. - Master of Business Administration

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Uploaded on
October 18, 2024
Number of pages
36
Written in
2024/2025
Type
Class notes
Professor(s)
Management
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Mba 1st semester

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MBA 1
SEMESTER
ST

RESEARCH
METHODOLOGY
UNIT - 2

, Choosing a Research Area
The research area should be something that:

• Aligns with your interests and expertise.

• Has current relevance and potential for future exploration.

• Offers scope for further research in the long term.

Steps:

• Identify Your Interests: Reflect on the areas that intrigue you most. Look at academic work, news,
trends related to your discipline.

• Review the Literature: Conduct a broad review of existing studies to identify gaps. This will help you
already been done and what needs further exploration.

• Seek Guidance: Engage with mentors or colleagues for feedback on potential areas. Their insights can
focus on an area with scope and relevance.

, Choosing a Research Topic
The topic should be specific and manageable within the constraints of time, resources, and expertise.

Steps:

• Narrow Your Focus: Once you've chosen an area, break it down into smaller sub-topics. Consider fac
as geographical focus, population, industry, or theoretical approach.

• Check Feasibility: Ensure the topic is something you can study within the available time and resources.
the availability of data, access to participants, and any specific tools or methods you might need.

• Ensure Originality: Avoid duplicating existing research unless you're aiming to expand upon or critique a
study.

Example:

• Area: Gender Equality in Entrepreneurship

• Topic: "Impact of Gender Equality on Female Entrepreneurship in Northern Assam: A Comparative Study
and Rural Areas"

, Concept of a Research Plan
A research plan is a structured framework that outlines the steps and methods a researcher will use to
study. It ensures that the research is organized, systematic, and addresses the research problem effectively

Key Elements of a Research Plan:

1. Title: A clear and concise description of the study’s focus.

2. Research Objectives: Specific goals the research aims to achieve.

3. Research Questions or Hypotheses: The questions the research seeks to answer or the hypotheses to b

4. Methodology: The approach and methods (qualitative, quantitative, or mixed) used to collect and analyz

5. Timeline: A breakdown of stages in the research process and the time allocated to each.

6. Resources: Tools, data, and materials required for conducting the research.

7. Expected Outcomes: Predictions on what the study may reveal and its potential impact.

A well-prepared research plan is essential for conducting a valid and reliable study, ensuring that the r
stays focused and efficient throughout the process.
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