solutions graded A+ (8)
T/F: Initially, Amazon adopted the domain of a non-profit organization - correct answer ✔✔false
T/F: Amazon went seven whole years without turning a profit - correct answer ✔✔true
T/F: Amazon's success strategy is based on the focus on its quarterly results - correct answer ✔✔false
T/F: Amazon's digital publishing ambitions have extended beyond the printed word to include video
content and video games - correct answer ✔✔true
T/F: Amazon, as a company, is susceptible to channel conflicts, but less so if it can deliver suppliers a
greater revenue than all other channels combined - correct answer ✔✔true
Which of the following is an example of agency pricing - correct answer ✔✔a department store gets a
cut on the selling price of a product, which is set by the product's manufacturer
Identify the true statement - correct answer ✔✔Rivals colluding to set prices is illegal
Free shipping can cost Amazon upwards of _____ million in a single quarter - correct answer ✔✔600
Which of the following statements is true? - correct answer ✔✔It is not uncommon for a big retailer like
Amazon to be able to hold products for a month or longer without having to pay for them
The phrase inventory turns refers to: - correct answer ✔✔Number of times inventory is sold or used
during a specific period
, The online retailing technique known as ______ offers deep discounts of a limited quantity of inventory,
often for a fixed period of time or until inventory runs outs. - correct answer ✔✔flash sales
_____ is a classification of software that monitors trends among customers and uses this data to
personalize an individual customer's experience - correct answer ✔✔collaborative services
_____ refers to the industry practice where the publisher sets the price and the reseller gets a cut
(usually around 30% in electronic book markets) - correct answer ✔✔agency pricing
The publishing practice known as ____ pricing allows a retailer to buy products from suppliers, but then
sell these products to consumers at whatever price they'd like. - correct answer ✔✔wholesale
______ Law has allowed Amazon to radically drop the price of Kindle offerings. - correct answer
✔✔Moore's
T/F: High switching costs serve to weaken the value of network effects as a value asset. - correct answer
✔✔false
T/F: the higher the value of a user's overall investment, the more they are likely to consider the staying
power of any offering before choosing to adopt it - correct answer ✔✔true
T/F: the natural state of a market where network effects are present is for there to be intense
competition between several rivals that come to an equilibrium where their respective market shares
are roughly identical - correct answer ✔✔false
T/F: startup firms that find new markets attractive but do not yet have products ready for delivery
preannounce efforts causing potential adaptors to delay a purchasing decision until the new effort rolls
out - correct answer ✔✔false
T/F: regional anti-trust authorities may consider product bundling by dominant firms to be
anticompetitive - correct answer ✔✔true