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Monroe's Motivated Sequence - correct answer ✔✔An organizational strategy that presents a topic in
terms of five sequential concepts: attention, need, satisfaction, visualization, and action
Audience Analysis Psychological - correct answer ✔✔•Why is your audience here?
-By choice or obligation?
-In support? In opposition? Neutral?
•What does your audience already know/need to know about your subject?
-Important background information?
-Avoid jargon
-Don't talk over or under your audience
•What questions might your audience ask?
-Is your audience going to be interactive?
-What are your answers to their predictable questions? Incorporate these into your speech.
-What are the trickiest questions you might have to answer?
Audience Analysis Demographic - correct answer ✔✔Who is your audience? What are the important
demographics?
EX:
•Age?
•Gender?
•Education Level?
•Religion?
,•Political Opinions?
•Culture?
•Others?
Audience Analysis Situational - correct answer ✔✔•Audience Size
-How many people are going to be in your audience?
-How might you adjust your presentation to the size of your audience?
•Physical Setting & Disposition
-How does the audience feel about the occasion?
-What time of day will you be delivering your speech?
Formal Communication - correct answer ✔✔Officially designated paths of communication designed by
management to indicate who should communicate with whom
•Hierarchical communication
•Typically within business structures
Informal Communication - correct answer ✔✔Patterns of interaction that are based on proximity,
friendships, and shared interests
•A network can be based of personal interests,proximity, or friend-of-friend relationships
Networking - correct answer ✔✔The process of deliberately meeting people and maintaining contacts
for career info, leads and advice, as well as to help others along the way
Culture - correct answer ✔✔A learned set of shared interpretations about beliefs, values and norms that
affect our behaviors
, Co-Culture: Region - correct answer ✔✔Custom differences on what people practiced in different
regions where are from
EX: North vs. South
Co-Culture: Generation - correct answer ✔✔Custom differences between age groups
EX: Baby boomers
Co-Culture: Regional Affiliation - correct answer ✔✔Customs differences between people who lived
different regions and how they act towards other people
EX: northern vs. southern facial expressions
High Context Cultures - correct answer ✔✔Relies heavily on subtle, non-verbal cues like behavior and
general social rules to maintain social harmony
EX: China, Middle East, Latin America
Low Context Cultures - correct answer ✔✔People use language primarily to express thoughts, feelings
and ideas as directly as possible
EX: U.S., Great Britain, and Canada
Individualistic Cultures - correct answer ✔✔Primarily focused on the individual's gains, accomplishments
etc.
Ex. U.S., Great Britain, Canada
Collectivistic Cultures - correct answer ✔✔Primarily focused on the success of the group as a whole