and Answers (Latest Update 2025)
All of the processes used to identify, create, and maintain
exchange relationships that satisfy individuals and
organizations make up
A) customer service.
B) promotion.
C) marketing.
D) distribution. - Correct Answer ✅ C
Consumer demand is influenced by all of the following except
A) economy.
B) weather.
C) promotion.
D) price. - Correct Answer ✅ B
The marketing concept determines planning, production,
pricing, distribution, and promotion of products and services
based upon
A) customers.
B) forecasts.
C) government.
,FBLA Advertising Practice test Questions
and Answers (Latest Update 2025)
D) business - Correct Answer ✅ A
Marketing that targets consumers who underwent the same
experiences and events while growing up is referred to as
A) target marketing.
B) cohort marketing.
C) mass marketing.
D) generational marketing. - Correct Answer ✅ D
The final step in the sales process is
A) follow up.
B) closing the sale.
C) presenting the product.
D) overcoming objectives. - Correct Answer ✅ A
The first contact that the salesperson makes with the
customer is called the
A) approach.
B) preapproach.
,FBLA Advertising Practice test Questions
and Answers (Latest Update 2025)
C) introduction.
D) lead. - Correct Answer ✅ A
Which of the following activities will not help improve sales
performance?
A) informing sales staff about new merchandise
B) setting sales goals
C) allowing salespeople to work without monitoring
D) having sales staff meetings - Correct Answer ✅ C
Since new small businesses do not have funds available for
expensive forms of promotion, they count on
A) endorsements.
B) sales promotion.
C) advertising.
D) word-of-mouth promotion. - Correct Answer ✅ D
All of the following are traditional types of advertising media
except
, FBLA Advertising Practice test Questions
and Answers (Latest Update 2025)
A) radio.
B) newspaper.
C) social media.
D) television. - Correct Answer ✅ C
One of biggest disadvantages associated with television
advertising is the
A) use of sight and sound.
B) large, diverse audience.
C) long lead time.
D) low cost per viewer. - Correct Answer ✅ C
The amount of time required to produce and place an
advertisement is called
A) production time.
B) on air time.
C) prime time.
D) lead time. - Correct Answer ✅ D