Consumer Behavior - 35 Items Test type Reviewer (2)

Consumer Behavior
Modules 3
35 items Test type Reviewer


1. It represents the way a firm goes about creating a unique and valuable bundle of benefits for
the consumer.
a. Value Creation
b. Consumer Behavior
c. Consumer Perception
d. Consumption
2. It is the consumer’s awareness and interpretation of reality.
a. Exposure
b. Sensation
c. Attention
d. Perception
3. It is the purposeful allocation of information capacity toward developing an understanding of
some stimulus.
a. Exposure
b. Sensation
c. Attention
d. Perception
4. It is the process of bringing some stimulus within proximity of a consumer so that the
consumer can sense it with one of the five human senses.
a. Exposure
b. Sensation
c. Attention
d. Perception
5. It is the consumer’s immediate response to a stimulus.
a. Exposure
b. Sensation
c. Attention
d. Perception
6. It is the state that results when a stimulus does not share enough in common with existing
categories to allow categorization.
a. Cognitive Organization
b. Assimilation
c. Accommodation