MNM2604 ASSIGNMENT 04 ANSWERS DUE 14 OCTOBER 2024

MNM2604 ASSIGNMENT 04 ANSWERS DUE 14 OCTOBER 2024 ASSIGNMENT 04 Be sure to use the correct unique number when submitting this assignment. Due date Unique number `14/10/2024 681145 Assume the role of the marketing consultant. Advise 40 Foods Distributors regarding business-to-business (B2B) marketing by addressing the following: QUESTION 1 (6 marks) If 40 Foods Distributors is planning to increase prices for Miss K Ice Cream. Advice the company about the pricing objectives that it must consider; profit-oriented pricing objectives and status quo pricing objectives (2 marks will be awarded for the theory discussion of each objective). Indicate the pricing objective that is employed by 40 Foods Distributors and justify your answer based on the case study (3 marks will be awarded for the practical application). Refer to learning unit 7 in the study guide and relevant textbook sections. QUESTION 2 (9 marks) 40 Foods Distributors is planning to create a B2B communication platform. Describe nine (9) B2B communication platforms (9 marks will be awarded for the practical discussion of each element). Refer to learning chapter 11 in the prescribed book. ASSIGNMENT 04 – COMPULSORY – contributes to your final mark. To complete this assignment, you need to study learning units 5, 6, 7 and 11 in the study guide, and the relevant sections in the prescribed book. You must also read the 40 Foods Distributors case study, adapted from the textbook Business cases from South African companies. MNM2604/105/3/2024 6 QUESTION 3 (12 marks) Describe six (6) steps in the product positioning process (6 marks will be awarded for the theory discussion of the steps in the product positioning process). Indicate how 40 Foods Distributors should practically apply the steps in the product positioning process to distinguish itself in the market (6 marks will be awarded for the practical application). Refer to learning chapter 5 in the prescribed book. QUESTION 4 (7 marks) Provide practical discussion of the five stages in the product life cycle: pre-launch or development stage; the introduction or launch stage; growth stage; maturity stage; and decline stage (5 marks will be awarded for the theory discussion of the stages in the product life cycle). Indicate the stage that 40 Foods Distributors is at and justify your answer based on the case study (2 marks will be awarded for practical application). Refer to learning chapter 6 in the prescribed book. Remember to include an introduction in which you provide the reason why the report is needed, followed by an indication of the main topics you will be discussing in the report). Lastly, provide a conclusion in which you highlight the most important points discussed in the assignment. Only a PDF file will be accepted. Therefore, you need to convert a file that is in Microsoft Word (or another format) to PDF