TEST BANK
HUMAN RESOURCE MANAGEMENT, 6TH CANADIAN EDITION BY SANDRA STEEN
,Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen
Table of Contents
SECTION 1: The Human Resource Environment
Chapter 1: Strategies, Trends, and Challenges in Human Resource Management
Chapter 2: Equity, Fairness, Health, and Safety in the Workplace
SECTION 2: Preparing for and Acquiring Human Resources
Chapter 3: Analyzing Work and Designing Jobs
Chapter 4: Planning for and Recruiting Human Resources
Chapter 5: Selecting Employees
SECTION 3: Talent Management
Chapter 6: Training, Learning, and Development
Chapter 7: Managing Employees' Performance
SECTION 4: Compensating and Rewarding Human Resources
Chapter 8: Total Rewards
SECTION 5: Meeting Other HR Goals
Chapter 9: Labour Relations
Chapter 10: Managing Human Resources Globally
Chapter 11: Creating and Sustaining High-Performance Organizations
,1
CORRECT ANSWERS ARE LOCATED IN THE 2ND HALF OF THIS DOC.
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A marketing plan is broken down into various components and specifies the marketing
activities for a specific period of time.
⊚ true
⊚ false
2) If customers want product A more than product B, the demand for product A will be
more
than product B.
⊚ true
⊚ false
3) Marketers find it practical to sell their products and services to everyone.
⊚ true
⊚ false
4) The process of identifying customer segments that a company wants to target with its
products and services requires market research.
⊚ true
⊚ false
5) Marketing is about an exchange—the trade of things of value between the buyer and the
seller so that each is better off as a result.
⊚ true
⊚ false
6) Marketing mix is the controllable set of activities that a firm uses to respond to the wants
of
its target markets.
⊚ true
⊚ false
7) Services are tangible customer benefits that are produced by people or machines and can
be
easily separated from the producer.
⊚ true
⊚ false
, 8) Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be
marketed.
⊚ true
⊚ false
9) Price doesn't always have to be calculated in monetary terms.
⊚ true
⊚ false
10) Promotion generally can enhance a product or service's value.
⊚ true
⊚ false
11) Marketers can deliver greater value to consumers by treating the four Ps as separate
components rather than configuring them as a whole.
⊚ true
⊚ false
12) Some companies engage in both B2B and B2C marketing at the same time.
⊚ true
⊚ false
13) Marketing cannot be designed to benefit an entire industry at a time.
⊚ true
⊚ false
14) The four different marketing orientations include product orientation, buyer
orientation,
market orientation, and value-based orientation.
⊚ true
⊚ false
15) Product-oriented companies start the product development process within the
company;
whereas market-oriented companies start the process by looking at the market.
⊚ true
⊚ false
16) Product-oriented companies focus on whether the products best satisfy customers'
needs.
⊚ true
HUMAN RESOURCE MANAGEMENT, 6TH CANADIAN EDITION BY SANDRA STEEN
,Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen
Table of Contents
SECTION 1: The Human Resource Environment
Chapter 1: Strategies, Trends, and Challenges in Human Resource Management
Chapter 2: Equity, Fairness, Health, and Safety in the Workplace
SECTION 2: Preparing for and Acquiring Human Resources
Chapter 3: Analyzing Work and Designing Jobs
Chapter 4: Planning for and Recruiting Human Resources
Chapter 5: Selecting Employees
SECTION 3: Talent Management
Chapter 6: Training, Learning, and Development
Chapter 7: Managing Employees' Performance
SECTION 4: Compensating and Rewarding Human Resources
Chapter 8: Total Rewards
SECTION 5: Meeting Other HR Goals
Chapter 9: Labour Relations
Chapter 10: Managing Human Resources Globally
Chapter 11: Creating and Sustaining High-Performance Organizations
,1
CORRECT ANSWERS ARE LOCATED IN THE 2ND HALF OF THIS DOC.
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A marketing plan is broken down into various components and specifies the marketing
activities for a specific period of time.
⊚ true
⊚ false
2) If customers want product A more than product B, the demand for product A will be
more
than product B.
⊚ true
⊚ false
3) Marketers find it practical to sell their products and services to everyone.
⊚ true
⊚ false
4) The process of identifying customer segments that a company wants to target with its
products and services requires market research.
⊚ true
⊚ false
5) Marketing is about an exchange—the trade of things of value between the buyer and the
seller so that each is better off as a result.
⊚ true
⊚ false
6) Marketing mix is the controllable set of activities that a firm uses to respond to the wants
of
its target markets.
⊚ true
⊚ false
7) Services are tangible customer benefits that are produced by people or machines and can
be
easily separated from the producer.
⊚ true
⊚ false
, 8) Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be
marketed.
⊚ true
⊚ false
9) Price doesn't always have to be calculated in monetary terms.
⊚ true
⊚ false
10) Promotion generally can enhance a product or service's value.
⊚ true
⊚ false
11) Marketers can deliver greater value to consumers by treating the four Ps as separate
components rather than configuring them as a whole.
⊚ true
⊚ false
12) Some companies engage in both B2B and B2C marketing at the same time.
⊚ true
⊚ false
13) Marketing cannot be designed to benefit an entire industry at a time.
⊚ true
⊚ false
14) The four different marketing orientations include product orientation, buyer
orientation,
market orientation, and value-based orientation.
⊚ true
⊚ false
15) Product-oriented companies start the product development process within the
company;
whereas market-oriented companies start the process by looking at the market.
⊚ true
⊚ false
16) Product-oriented companies focus on whether the products best satisfy customers'
needs.
⊚ true
