Consumer Behavior - 40 Items Test type Reviewer (1)

Consumer Behavior
Modules 1-2
40 items Test type Reviewer


1. It is a set of value- seeking activities that takes place as people go about addressing realized
needs.
a. Human Behavior
b. Consumer Behavior
c. Consumer Needs
d. Consumption
2. It is the way a consumer goes about addressing a recognized need.
a. Benefits
b. Cost
c. Want
d. Exchange
3. It is the positive result of consumption.
a. Benefits
b. Cost
c. Want
d. Exchange
4. It is the acting out of the decision to give something up in return for something of greater
value.
a. Benefits
b. Cost
c. Want
d. Exchange
5. It is the negative result of consumption
a. Benefits
b. Cost
c. Want
d. Exchange
6. It represents the process by which goods, service, or ideas are used and transformed into
value.
a. Human Behavior
b. Consumer Behavior
c. Economics
d. Consumption