, MAIN SCENARIO Read the following scenario before answering questions 2–
4: Dr Shadi Hashimi has been appointed as a senior researcher in the
Department of Communication Science at the University of South Africa
(Unisa). His research focuses on ethical communications in the era of the fifth
industrial revolution (5IR). Some of his research interests delve into the issues
of the digital footprint, digital literacy, verbal and non-verbal communication
and virtual teams. Some of his preliminary research findings have identified
key areas of concern regarding the readiness of the South African youth for
the 5IR. The concerns that he has listed appear below: 1. The South African
youth lack basic digital literacy skills 2. Although many youth have access to
digital devices, they use these devices for entertainment purposes and not for
educational purposes. 3. Netiquette in many areas of virtual collaboration is
ignored. 4. There is poor intercultural, multicultural and cross-cultural
awareness when interacting in virtual teams. 5. The youth do not understand
the importance of effective verbal and non-verbal communication when
interacting with others in a virtual space. Dr Shadi Hashimi is thus concerned
about these issues and wants to address these concerns with key
stakeholders in the country. He is finalising his research findings to share on
various platforms. Firstly, he aims to distribute his research findings through
academic publications, public participation forums, research reports, mass
media and social media platforms, as well as through oral presentations in
different contexts. To do this, he has to identify the target audience, the goal
and the purpose of his communication for each type of communication he
plans to disseminate. Page 8 of 15 4.
In this scenario, Dr. Shadi Hashimi is concerned about the readiness of South African youth for
the Fifth Industrial Revolution (5IR), focusing on issues related to digital literacy, digital device
usage, netiquette, and intercultural communication in virtual teams. He plans to share his
findings with key stakeholders and needs to tailor his communication for each platform and
audience.
For questions 2–4, it will likely focus on the following:
2. Identification of target audiences
Academic publications: Scholars and Researchers in communication, technology, and
education.
4: Dr Shadi Hashimi has been appointed as a senior researcher in the
Department of Communication Science at the University of South Africa
(Unisa). His research focuses on ethical communications in the era of the fifth
industrial revolution (5IR). Some of his research interests delve into the issues
of the digital footprint, digital literacy, verbal and non-verbal communication
and virtual teams. Some of his preliminary research findings have identified
key areas of concern regarding the readiness of the South African youth for
the 5IR. The concerns that he has listed appear below: 1. The South African
youth lack basic digital literacy skills 2. Although many youth have access to
digital devices, they use these devices for entertainment purposes and not for
educational purposes. 3. Netiquette in many areas of virtual collaboration is
ignored. 4. There is poor intercultural, multicultural and cross-cultural
awareness when interacting in virtual teams. 5. The youth do not understand
the importance of effective verbal and non-verbal communication when
interacting with others in a virtual space. Dr Shadi Hashimi is thus concerned
about these issues and wants to address these concerns with key
stakeholders in the country. He is finalising his research findings to share on
various platforms. Firstly, he aims to distribute his research findings through
academic publications, public participation forums, research reports, mass
media and social media platforms, as well as through oral presentations in
different contexts. To do this, he has to identify the target audience, the goal
and the purpose of his communication for each type of communication he
plans to disseminate. Page 8 of 15 4.
In this scenario, Dr. Shadi Hashimi is concerned about the readiness of South African youth for
the Fifth Industrial Revolution (5IR), focusing on issues related to digital literacy, digital device
usage, netiquette, and intercultural communication in virtual teams. He plans to share his
findings with key stakeholders and needs to tailor his communication for each platform and
audience.
For questions 2–4, it will likely focus on the following:
2. Identification of target audiences
Academic publications: Scholars and Researchers in communication, technology, and
education.
