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AIPMM - CPM PRACTICE QUESTIONS WITH DETAILED ANSWERS // 100% GUARANTEED PASS A+ GRADED

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intangibility inseparability variability perishability - ANS Nature and characteristic of a service Product Price Promotion Place - ANS What are the 4 Kotler's Market Strategies? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers - ANS What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deliver Retire - ANS What are the 7 phases of PLC? Conceive Plan Develop Qualify - ANS What are the steps of NPD? (Phases) Market Penetration - ANS What is the strategy for existing market/existing product? (Ansoff's Growth Matrix) Product Development - ANS What is the strategy for existing market/new product? (Ansoff's Growth Matrix) Market Development - ANS What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) Diversification - ANS What is the strategy for new market/new product? (Ansoff's Growth Matrix) Introduction - ANS Market Objective: Gain awareness Competition: None Product: One

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Institution
AIPMM
Course
AIPMM

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Uploaded on
October 8, 2024
Number of pages
15
Written in
2024/2025
Type
Exam (elaborations)
Contains
Questions & answers

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AIPMM - CPM PRACTICE




ck
QUESTIONS WITH DETAILED
ANSWERS // 100%

lo
GUARANTEED PASS
A+ GRADED
yc
ud
st

, intangibility
inseparability
variability
perishability - ANS Nature and characteristic of a service

Product
Price
Promotion
Place - ANS What are the 4 Kotler's Market Strategies?

Intensity of Competitive Rivalry
Threat of New Entrants




ck
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - ANS What are Porter's 5 forces?

Conceive
Plan
Develop
Qualify
Launch
Deliver
lo
yc
Retire - ANS What are the 7 phases of PLC?

Conceive
Plan
Develop
ud

Qualify - ANS What are the steps of NPD? (Phases)

Market Penetration - ANS What is the strategy for existing market/existing product? (Ansoff's
Growth Matrix)

Product Development - ANS What is the strategy for existing market/new product? (Ansoff's
st


Growth Matrix)

Market Development - ANS What is the strategy for NEW market/existing product? (Ansoff's
Growth Matrix)

Diversification - ANS What is the strategy for new market/new product? (Ansoff's Growth
Matrix)

Introduction - ANS Market Objective: Gain awareness
Competition: None
Product: One

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