APM Agile Product Management Study
Flash Cards
Product Management Roles & Responsibilities
4 Flows Value to Customer - correct answer ✔B2C: Business to Customer
B2P: Business to Professional
B2B: Business to Business
B2B2C: Business (Supplier) to Business to Consumer
2 Ways External Product Managers deliver to external Customers? - correct
answer ✔External Customers purchase or acquire Solutions
External PMs collaborate with product marketing, sales, channel partners and
distribution
2 Ways Internal Product Managers deliver to internal customers - correct
answer ✔Internal Customers provide Solutions to another Value Stream
Internal PMs collaborate with internal Customers:
a. IT Solution and release management
b. Purchasing Customer in a supply chain/system of system context
How do large supply chains complicate Product Manager responsibilities (2) -
correct answer ✔Solutions are constrained by supply chain context
Product lines support multiple customer segments
,Name 2 ways Product Managers lead varyingly-sized development efforts -
correct answer ✔Some small teams create multiple products
Some products require many, many teams to create them
Name 5 performance activities that a PM may perform that supports all
product aspects - correct answer ✔1. Acts as product marketing
2. Is the contact for product sales
3. Reviews legal agreements
4. Responds to service requests
5. Manages Value Stream economics
Dimensions of Product Management stakeholders (5) - correct answer ✔1.
Meet business goals (KPIs under portfolio management
2. Get it built - Continuous Delivery Pipeline
3. Get if off the shelf - sales, marketing, distribution channels, partners
4. Leverage support - customer experience, support, finance, operations,
production
5. Solution
While the most frequent collaborations may occur with Agile teams, Product
Managers collaborate with many different roles. Name 4 more - correct
answer ✔1. Business Owners
2. Customer
3. System Architect/Engineer
4. Solution Architect/Engineer
, 3 Agile Product Delivery competencies - correct answer ✔1. Customer
Centricity/Design Thinking
2. Develop on Cadence, Release on Demand
3. DevOps and the Continuous Delivery Pipeline
What is Design Thinking? - correct answer ✔An Iterative Solution
development process that promotes a holistic approach to delighting all
stakeholders
3 Components of Design Thinking (4 D's) - correct answer ✔1. Understand
the problem (Discover, Define)
2. Design the right solution (Develop, Deliver)
3. Sustainable (viable, feasible, desirable)
How do you make APM and Design Thinking "Sustainable"? - correct answer
✔Continue innovation throughout the products lifecycle
Ensure product's future health (architectural runway, technical debl)
Product and Solution Management: Name 4 key components to "desirable"
design thinking - correct answer ✔1. Know your markets and customers
2. Perform market research
3. Segment and size markets
4. Utilize personas
Product and Solution Management: Name 3 key components to "viable"
design thinking - correct answer ✔1. Ensure economic investment in line
with business strategy
2. Own pricing, licensing, ROI
Flash Cards
Product Management Roles & Responsibilities
4 Flows Value to Customer - correct answer ✔B2C: Business to Customer
B2P: Business to Professional
B2B: Business to Business
B2B2C: Business (Supplier) to Business to Consumer
2 Ways External Product Managers deliver to external Customers? - correct
answer ✔External Customers purchase or acquire Solutions
External PMs collaborate with product marketing, sales, channel partners and
distribution
2 Ways Internal Product Managers deliver to internal customers - correct
answer ✔Internal Customers provide Solutions to another Value Stream
Internal PMs collaborate with internal Customers:
a. IT Solution and release management
b. Purchasing Customer in a supply chain/system of system context
How do large supply chains complicate Product Manager responsibilities (2) -
correct answer ✔Solutions are constrained by supply chain context
Product lines support multiple customer segments
,Name 2 ways Product Managers lead varyingly-sized development efforts -
correct answer ✔Some small teams create multiple products
Some products require many, many teams to create them
Name 5 performance activities that a PM may perform that supports all
product aspects - correct answer ✔1. Acts as product marketing
2. Is the contact for product sales
3. Reviews legal agreements
4. Responds to service requests
5. Manages Value Stream economics
Dimensions of Product Management stakeholders (5) - correct answer ✔1.
Meet business goals (KPIs under portfolio management
2. Get it built - Continuous Delivery Pipeline
3. Get if off the shelf - sales, marketing, distribution channels, partners
4. Leverage support - customer experience, support, finance, operations,
production
5. Solution
While the most frequent collaborations may occur with Agile teams, Product
Managers collaborate with many different roles. Name 4 more - correct
answer ✔1. Business Owners
2. Customer
3. System Architect/Engineer
4. Solution Architect/Engineer
, 3 Agile Product Delivery competencies - correct answer ✔1. Customer
Centricity/Design Thinking
2. Develop on Cadence, Release on Demand
3. DevOps and the Continuous Delivery Pipeline
What is Design Thinking? - correct answer ✔An Iterative Solution
development process that promotes a holistic approach to delighting all
stakeholders
3 Components of Design Thinking (4 D's) - correct answer ✔1. Understand
the problem (Discover, Define)
2. Design the right solution (Develop, Deliver)
3. Sustainable (viable, feasible, desirable)
How do you make APM and Design Thinking "Sustainable"? - correct answer
✔Continue innovation throughout the products lifecycle
Ensure product's future health (architectural runway, technical debl)
Product and Solution Management: Name 4 key components to "desirable"
design thinking - correct answer ✔1. Know your markets and customers
2. Perform market research
3. Segment and size markets
4. Utilize personas
Product and Solution Management: Name 3 key components to "viable"
design thinking - correct answer ✔1. Ensure economic investment in line
with business strategy
2. Own pricing, licensing, ROI
