TradeDesk: Marketing Foundations UPDATED Actual Questions and CORRECT Answers

TradeDesk: Marketing Foundations
UPDATED Actual Questions and
CORRECT Answers
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. -
CORRECT ANSWER✔✔- True


A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. -
CORRECT ANSWER✔✔- False


A data management platform (DMP) helps you evaluate audience data by: - CORRECT
ANSWER✔✔- All apply


Conducting lookalike modeling
Forecasting available impressions
Segmenting users


A DSP activates the data stored in a DMP. - CORRECT ANSWER✔✔- True



Cost per mille (CPM) measures: - CORRECT ANSWER✔✔- The price an advertiser pays
per 1,000 impressions


DSPs optimize to: - CORRECT ANSWER✔✔- Low CPMs


The economic concept of liquidity is important in digital advertising because: - CORRECT
ANSWER✔✔- All answers apply


Digital advertising is a marketplace
Liquidity measures how quickly an asset can be converted to cash
Healthy marketplaces require liquidity

,Real-time bidding (RTB): - CORRECT ANSWER✔✔- Prices online inventory via an
auction


CPM measures the cost per user action. - CORRECT ANSWER✔✔- False


In programmatic advertising, buying at a CPM rate means that you are only buying
impressions by the thousand and not individually. - CORRECT ANSWER✔✔- False


It's important for the consumer and data center to be close together to increase the efficiency
of the "100 milliseconds". - CORRECT ANSWER✔✔- False


"100 milliseconds" refers to the amount of time it takes for a publisher to serve an ad to a
single consumer when they click into a webpage. - CORRECT ANSWER✔✔- True


Within the "100 milliseconds" in real-time bidding (RTB), millions of impressions are
processed simultaneously through the auction. - CORRECT ANSWER✔✔- True


Demand-side platform (DSP) data centers should be close to exchange data centers to: -
CORRECT ANSWER✔✔- Increase efficiency and reduce the rate of timeouts



What is the best way to be a yield optimizer? - CORRECT ANSWER✔✔- Both B and C are
correct


Create higher levels of transparency to make prices rise


Understand what the buyer needs in order to pay the market price


Supply-side platforms (SSPs) and exchanges will most likely separate in the future to create
an objective and efficient market. - CORRECT ANSWER✔✔- True



Low barriers to entry hurt the efficiency of a market. - CORRECT ANSWER✔✔- False

, A true demand-side platform (DSP) allows you to build additional technology, adds value to
the strategic process, and participates in the decisioning to help companies make better
buying decisions. - CORRECT ANSWER✔✔- True


Every company has a focus, regardless of where they fall on the Lumascape. - CORRECT
ANSWER✔✔- True


The industry needs to begin giving credit to all levels of the purchase funnel - not just the last
click. - CORRECT ANSWER✔✔- True


Attribution for a desired event (e.g., a click or conversion) should be given to: - CORRECT
ANSWER✔✔- All levels of the purchase funnel


It's important to have measurable conversions at all levels of the purchase funnel. -
CORRECT ANSWER✔✔- True


Line item-based systems require you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing. - CORRECT
ANSWER✔✔- True



Line items are easier to optimize than bid factors. - CORRECT ANSWER✔✔- False


In reference to line items, how many permutations are possible with the letters "ABC"? -
CORRECT ANSWER✔✔- 6


You only have a few milliseconds to respond to a bid request in programmatic advertising. -
CORRECT ANSWER✔✔- True


Although machine learning is superior for quantitative analysis, machines cannot process the
qualitative side (the context). - CORRECT ANSWER✔✔- True



The average person has over 20 digital identities. - CORRECT ANSWER✔✔- True