TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth.

TEST BANK for Digital Marketing Strategy:
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An Integrated Approach to Online Marketing 3
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rd Edition by Simon Kingsnorth.
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All Chapters 1 - 22
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,TABLE OF CONTENT 0 0




Chapter01:0The0foundati0ons0of0digital0marketing.00
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0000000000000 Page0:02

Chapter02:0Understanding0the0digital0ecosystem0000
0



Page0:01000

Chapter03:0Integrating0digital0into0wider0organizat
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ion0strategy0Page0:0130

Chapter04:0Understanding0the0evolving0digital0cons

umer0Page0:017

Chapter05:0Barriers,0considerations0and0data0prote

ction0in0digital0marketing0strategy0Page0:0210Chapt

er06:0Enabling0technologies0for0online0marketing0a

nd0digital0transformation0Page0:0250Chapter07:0Pla

nning0your0digital0marketing0strategy0–

Objectives,0Page0:0290

Chapter08:0SEO0strategy0and0organic0techniques0Pa

ge0:0340

Chapter09:0Building0and0optimizing0a0winning0paid0

search0strategy0Page0:0380

Chapter010:0Display0advertising0and0programmatic

targeting0Page0:042
0




Chapter011:0Tailoring0your0social0media0strategy0.0
0



Page0:0450

,Chapter012:0Marketing0automation,0messaging0an

d0email0marketing0–

the0unsung0heroes.0Page0:0500Chapter013:0Affiliate
0



s0schemes0and0partnerships0to0deliver0highly0target

ed0leads0Page0:0530

Chapter014:0Lead0generation0that0delivers0results0.0

Page0:0560

Chapter015:0Content0strategy0–

a0key0pillar0of0success0Page0:060
0




Chapter016:0Personalizing0the0customer0journey0an

d0digital0experience0Page0:0650

Chapter017:0Effective0Experience0Design0(XD)0.0Pag

e0:0690

Chapter018:0Optimizing0your0e-

commerce0platform0.0Page0:0720

Chapter019:0Managing0loyalty,0CRM0and0data0.0Pag

e0:0750

Chapter020:0Measuring0success0through0data0analy

tics0and0reporting0Page0:0800

Chapter021:0Providing0a0smooth0online0service0and0

customer0experience0Page0:0840

Chapter022:0Putting0together0your0digital0marketin

g0strategy.0Page0:087

, Digital0Marketing0Strategy03e0by0Simon0Kingsnorth

Chapter01:0The0foundations0of0digital0marketing0T
0



est0bank0answers


1. a),0b),0d),0e)
2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a),0b)