SRM 334 Exam #1
Today’s Environment - correct answer ✔✔Instant access
-24-hour news
Tex Schram - correct answer ✔✔-Cowboys owner
-sports media used to be ranchers
Evolution of the sports communication model - correct answer ✔✔-refer to hard coy
The Old model (1850's-1980s) - correct answer ✔✔-emergence of sport media coverage: exclusivity,
publicity
-sports + media= $$
controlling content
-Its a good thing we didnt see that, otherwise we would have to report on it ( Babe Ruth naked)
Billie Jean King - correct answer ✔✔The Old Model
The New Model (1990's- Present) - correct answer ✔✔-Advances in Technology (Rise of cable)
-Thrilla in manila (ali vs. frazier)
-PC, Internet, home satellite, and digital transmission
-Impacts: weakened the power of mass media
empowered fans
The New Model: more choice in consumption - correct answer ✔✔-Multiple consumption options:
college football on tv
internet and audio live streaming
satellite radio
, nichce audiences
ESPN - correct answer ✔✔The world wide leader in sports in the new model
Rise of the Sports fan - correct answer ✔✔-audience as actual participants in the communication
process
-creating and distributing own content (JMU Sports Blog)
Hyper Localism - correct answer ✔✔- high school sports coverage
-ESPN Local websites
-Pressure for Local Media
Alex Rodriguez - correct answer ✔✔-The new model
A Brief History: Magazines - correct answer ✔✔The sporting News: the bible of baseball
-arrival
A Brief History: News papers - correct answer ✔✔-War of papers in New York
-New York World vs. New York Times vs. New York Journal
-World became first paper to create a sports department. Times began running sports photos. Then the
journal became the first paper to have a section dedicated to baseball
-exposed scandals and created heroes and celebs
-Then sports reporting begins to change
-Rise of the blogs
-Loss of advertisers
Relating with Content Providers - correct answer ✔✔-Content providers are coaches, players, team
providing story
-mutual need for each other
-downside of reporting negative news: fan reaction
Today’s Environment - correct answer ✔✔Instant access
-24-hour news
Tex Schram - correct answer ✔✔-Cowboys owner
-sports media used to be ranchers
Evolution of the sports communication model - correct answer ✔✔-refer to hard coy
The Old model (1850's-1980s) - correct answer ✔✔-emergence of sport media coverage: exclusivity,
publicity
-sports + media= $$
controlling content
-Its a good thing we didnt see that, otherwise we would have to report on it ( Babe Ruth naked)
Billie Jean King - correct answer ✔✔The Old Model
The New Model (1990's- Present) - correct answer ✔✔-Advances in Technology (Rise of cable)
-Thrilla in manila (ali vs. frazier)
-PC, Internet, home satellite, and digital transmission
-Impacts: weakened the power of mass media
empowered fans
The New Model: more choice in consumption - correct answer ✔✔-Multiple consumption options:
college football on tv
internet and audio live streaming
satellite radio
, nichce audiences
ESPN - correct answer ✔✔The world wide leader in sports in the new model
Rise of the Sports fan - correct answer ✔✔-audience as actual participants in the communication
process
-creating and distributing own content (JMU Sports Blog)
Hyper Localism - correct answer ✔✔- high school sports coverage
-ESPN Local websites
-Pressure for Local Media
Alex Rodriguez - correct answer ✔✔-The new model
A Brief History: Magazines - correct answer ✔✔The sporting News: the bible of baseball
-arrival
A Brief History: News papers - correct answer ✔✔-War of papers in New York
-New York World vs. New York Times vs. New York Journal
-World became first paper to create a sports department. Times began running sports photos. Then the
journal became the first paper to have a section dedicated to baseball
-exposed scandals and created heroes and celebs
-Then sports reporting begins to change
-Rise of the blogs
-Loss of advertisers
Relating with Content Providers - correct answer ✔✔-Content providers are coaches, players, team
providing story
-mutual need for each other
-downside of reporting negative news: fan reaction
