QUESTIONS AND ANSWERS WITH
SOLUTIONS 2024
What is it called when a business owner charges an excessive price for a product that has a very high de
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mand? - ANSWER price gouging
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Demand is determined by measuring the amount of product customers: -
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ANSWER are willing and able to buy at given prices.
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The channel member with direct responsibility for the price consumers pay is the: - ANSWER retailer.
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Mrs. Rodriguez purchased a recliner and asked to have it delivered COD. If the price of the recliner was $
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350.00, sales tax is 5.5% and the COD delivery charge is $20.00, how much will Mrs. Rodriguez owe upon
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delivery? - ANSWER $389.25
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Government tries to promote free competition for businesses by enforcing laws that ban: -
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ANSWER monopolies.
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All of the following are examples of sales promotion EXCEPT: - ANSWER print advertisement
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Which price is considered psychologically appealing? - ANSWER $9.99
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A credit report does NOT include which of the following? - ANSWER Total household income
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Sam buys a fuel-efficient car because rising fuel costs. Which BEST describes his buying motives? -
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ANSWER Rational
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An employee helps customers make selections of items that appeal to them. Which function of marketin
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g is the salesperson performing? - ANSWER Selling
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, Quotas protect American companies and workers by: -
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ANSWER limiting the amount of imports from other countries.
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Advertising products and services to the general public is called: - ANSWER mass marketing.
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Bubba's is a national chain restaurant that is opening up down the street from Maggie's, a local restaura
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nt. In the SWOT analysis for Maggie's Diner, this would be considered a(n): - ANSWER threat.
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A ski shop depends on a snowy season to sell the product in stock. A mild winter produces which type of
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risk? - ANSWER Natural
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What written communication is sent to the news media to announce the introduction of a new product?
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- ANSWER Press release
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Maria's restaurant is contemplating being open for breakfast. This would be considered a(n): -
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ANSWER strength.
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What is the MAIN benefit of a business pricing its products competitively? -
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ANSWER To increase market share
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What is the MOST important element of an effective print advertisement? - ANSWER headline.
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A frozen pie manufacturer partners with a cinnamon roll shop to offer special recipe pies featuring both
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companies. Which branding strategy is being used? - ANSWER Co-branding
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The main advantage for business owners organizing as corporations is: - ANSWER limited liability.
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The question asked of a customer should be based on the common buying motives because customers: -
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ANSWER Often buy goods or services for similar products.
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With today's technology, consumers feel more courage to give their opinions and feedback. This is an ex
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ample of: - ANSWER technology's effects on customer behavior.
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