HubSpot Inbound Marketing Certification New 2025
Version Best Studying Material with All Questions
and 100% Correct Answers
True or false? You can nurture both your leads and your customers. ----------- Correct Answer ---
---------- true
Lead nurturing is focused on providing value to your leads by offering the information they need
at the right time. Which stage of the inbound methodology does lead nurturing primarily occur?
Close
Delight
Attract
Convert ----------- Correct Answer ------------- Close
If a contact downloads your newsletter titled, "The Best Ways to Create Subject Lines for
Email," what would be the best next step to continue the conversation with this contact?
Send an email to schedule a demo call with your sales rep.
Send a follow-up piece of content that builds off that subject.
Send 2-3 pieces of content that encompass how to build a complete email strategy.
Don't send anything yet, wait for them to reach back out. ----------- Correct Answer -------------
Send a follow-up piece of content that builds off that subject.
Cobbling together software parts that do not all use the same database increases the risk of what?
A. AI B. Clean Data C. Dirty Data D. Marketing Automation ---------- Correct Answer ----------
C. Dirty Data
Noticing spikes or dips in specific behaviors and quantifying them is an example of which step
of implementing behavioral marketing and customer segmentation? ---------- Correct Answer ----
------ A. Analyze and report how people are behaving on your website.
How can you ensure your blog content initiates action? Select all that apply. ---------- Correct
Answer ---------- A. Use actionable and specific language D. Design your CTA to stand out
How can you refine your content distribution strategy? ---------- Correct Answer ---------- C. Run
tests for new marketing channels
True or False? Buyer personas can help you identify your target audience's preferred content
distribution channels. ---------- Correct Answer ---------- A. True
Contact management is an important piece of lead nurturing because it helps you understand the
contacts you're reaching out to. What is the definition of contact management?
,Contact management is a strategy that focuses on using a software program to easily store and
source a contact's information.
Contact management is tool that helps you manage your contacts.
Contact management is a strategy that focuses on tool-agnostic strategy to manage your contacts.
Contact management is how you track the email deliverability rate of your contacts. -----------
Correct Answer ------------- Contact management is a strategy that focuses on using a software
program to easily store and source a contact's information.
Why are conversations important in an inbound strategy?
You need to have conversations with your team once you know what inbound is all about.
Conversations are only for outbound marketers. Content and promotion are for inbound
marketers.
Conversations can deliver your content in a consistent and relationship-focused way.
Conversations might be considered trendy by your buyer personas, so your brand will gain more
traction in the social media space. ----------- Correct Answer ------------- Conversations can
deliver your content in a consistent and relationship-focused way.
What is a conversational growth strategy?
The long-term planning, creation, and management of your content marketing efforts
The delivery of the right message to the right person at the right time, every time
The creation and management of your combined conversion efforts
The long-term planning, creation, and management of your professional network -----------
Correct Answer ------------- The delivery of the right message to the right person at the right
time, every time
What are the steps to implementing a conversational growth strategy?
Think, Plan, Build
Think, Plan, Grow
Think, Optimize, Chat
Chat, Spend, Share ----------- Correct Answer ------------- Think, Plan, Grow
Which three elements are important to consider when determining if you should start to automate
a conversation on your website?
That it is repeatable, predictable, and impactful.
That it is significant, cheap, and easy.
That it is purposeful, replicable, and impactful.
That it is relationship-focused, replicable, and easy. ----------- Correct Answer ------------- That it
is repeatable, predictable, and impactful.
What is the definition of a buyer persona?
A semi-fictional representation of your ideal customer based on real data and some select
, educated speculation
A lead in your database
A true view of your personas
A completely fictional representation of your ideal customer based on real data and some select
educated speculation ----------- Correct Answer ------------- A semi-fictional representation of
your ideal customer based on real data and some select educated speculation
True or false? In relation to reporting, "data in" is the data you collect, either by asking for it
explicitly or gathering it through analytics implicitly. ----------- Correct Answer ------------- true
True or False? In relation to reporting, "data out" is data you collect, either by asking for it
explicitly or gathering it through analytics implicitly. ----------- Correct Answer ------------- false
True or false? An effective conversion path must include a landing page. ----------- Correct
Answer ------------- false
How do you calculate a conversion rate?
Divide the number of people who viewed your conversion opportunity by the number of people
on your marketing team.
Divide your total number of website visitors who had visited your site to date by the total
number of people who converted on your net new form.
Divide the number of people who converted on your call-to-action, form, etc., by the total
number of people who viewed it.
Divide your total number of website visitors by your total number of company employees. -------
---- Correct Answer ------------- Divide the number of people who converted on your call-to-
action, form, etc., by the total number of people who viewed it.
Each example below is a great way to prevent too much distraction in your conversion path
EXCEPT:
Adding more buttons to your page to frame the conversion
Removing the navigation bar
Using simple, compelling copy to frame your content offer
Experimenting with the design or layout of the page ----------- Correct Answer -------------
Adding more buttons to your page to frame the conversion
What does the acronym SMART stand for in SMART goals?
Specific, Marketable, Attractive, Responsible, Testable
Specific, Marketable, Attainable, Relevant, Testable
Specific, Measurable, Attainable, Relevant, Timely
Specific, Measurable, Attractive, Relevant, Timely ----------- Correct Answer -------------
Specific, Measurable, Attainable, Relevant, Timely
Fill in the blank: a conversion path is the method by which you encourage someone to
Version Best Studying Material with All Questions
and 100% Correct Answers
True or false? You can nurture both your leads and your customers. ----------- Correct Answer ---
---------- true
Lead nurturing is focused on providing value to your leads by offering the information they need
at the right time. Which stage of the inbound methodology does lead nurturing primarily occur?
Close
Delight
Attract
Convert ----------- Correct Answer ------------- Close
If a contact downloads your newsletter titled, "The Best Ways to Create Subject Lines for
Email," what would be the best next step to continue the conversation with this contact?
Send an email to schedule a demo call with your sales rep.
Send a follow-up piece of content that builds off that subject.
Send 2-3 pieces of content that encompass how to build a complete email strategy.
Don't send anything yet, wait for them to reach back out. ----------- Correct Answer -------------
Send a follow-up piece of content that builds off that subject.
Cobbling together software parts that do not all use the same database increases the risk of what?
A. AI B. Clean Data C. Dirty Data D. Marketing Automation ---------- Correct Answer ----------
C. Dirty Data
Noticing spikes or dips in specific behaviors and quantifying them is an example of which step
of implementing behavioral marketing and customer segmentation? ---------- Correct Answer ----
------ A. Analyze and report how people are behaving on your website.
How can you ensure your blog content initiates action? Select all that apply. ---------- Correct
Answer ---------- A. Use actionable and specific language D. Design your CTA to stand out
How can you refine your content distribution strategy? ---------- Correct Answer ---------- C. Run
tests for new marketing channels
True or False? Buyer personas can help you identify your target audience's preferred content
distribution channels. ---------- Correct Answer ---------- A. True
Contact management is an important piece of lead nurturing because it helps you understand the
contacts you're reaching out to. What is the definition of contact management?
,Contact management is a strategy that focuses on using a software program to easily store and
source a contact's information.
Contact management is tool that helps you manage your contacts.
Contact management is a strategy that focuses on tool-agnostic strategy to manage your contacts.
Contact management is how you track the email deliverability rate of your contacts. -----------
Correct Answer ------------- Contact management is a strategy that focuses on using a software
program to easily store and source a contact's information.
Why are conversations important in an inbound strategy?
You need to have conversations with your team once you know what inbound is all about.
Conversations are only for outbound marketers. Content and promotion are for inbound
marketers.
Conversations can deliver your content in a consistent and relationship-focused way.
Conversations might be considered trendy by your buyer personas, so your brand will gain more
traction in the social media space. ----------- Correct Answer ------------- Conversations can
deliver your content in a consistent and relationship-focused way.
What is a conversational growth strategy?
The long-term planning, creation, and management of your content marketing efforts
The delivery of the right message to the right person at the right time, every time
The creation and management of your combined conversion efforts
The long-term planning, creation, and management of your professional network -----------
Correct Answer ------------- The delivery of the right message to the right person at the right
time, every time
What are the steps to implementing a conversational growth strategy?
Think, Plan, Build
Think, Plan, Grow
Think, Optimize, Chat
Chat, Spend, Share ----------- Correct Answer ------------- Think, Plan, Grow
Which three elements are important to consider when determining if you should start to automate
a conversation on your website?
That it is repeatable, predictable, and impactful.
That it is significant, cheap, and easy.
That it is purposeful, replicable, and impactful.
That it is relationship-focused, replicable, and easy. ----------- Correct Answer ------------- That it
is repeatable, predictable, and impactful.
What is the definition of a buyer persona?
A semi-fictional representation of your ideal customer based on real data and some select
, educated speculation
A lead in your database
A true view of your personas
A completely fictional representation of your ideal customer based on real data and some select
educated speculation ----------- Correct Answer ------------- A semi-fictional representation of
your ideal customer based on real data and some select educated speculation
True or false? In relation to reporting, "data in" is the data you collect, either by asking for it
explicitly or gathering it through analytics implicitly. ----------- Correct Answer ------------- true
True or False? In relation to reporting, "data out" is data you collect, either by asking for it
explicitly or gathering it through analytics implicitly. ----------- Correct Answer ------------- false
True or false? An effective conversion path must include a landing page. ----------- Correct
Answer ------------- false
How do you calculate a conversion rate?
Divide the number of people who viewed your conversion opportunity by the number of people
on your marketing team.
Divide your total number of website visitors who had visited your site to date by the total
number of people who converted on your net new form.
Divide the number of people who converted on your call-to-action, form, etc., by the total
number of people who viewed it.
Divide your total number of website visitors by your total number of company employees. -------
---- Correct Answer ------------- Divide the number of people who converted on your call-to-
action, form, etc., by the total number of people who viewed it.
Each example below is a great way to prevent too much distraction in your conversion path
EXCEPT:
Adding more buttons to your page to frame the conversion
Removing the navigation bar
Using simple, compelling copy to frame your content offer
Experimenting with the design or layout of the page ----------- Correct Answer -------------
Adding more buttons to your page to frame the conversion
What does the acronym SMART stand for in SMART goals?
Specific, Marketable, Attractive, Responsible, Testable
Specific, Marketable, Attainable, Relevant, Testable
Specific, Measurable, Attainable, Relevant, Timely
Specific, Measurable, Attractive, Relevant, Timely ----------- Correct Answer -------------
Specific, Measurable, Attainable, Relevant, Timely
Fill in the blank: a conversion path is the method by which you encourage someone to
