Telus Rater Exam with correct Answers
AC i- iCorrect iAnswers i-Ad iCreative; iThe iAd iCreative iis ian iadvertisement ithat ican
iappear
LP i- iCorrect iAnswers i-Landing iPage; iWhere iyou're isent iwhen iyou iclick ithe iAC. iThe
ifirst ipage ithat iappears.
Query i- iCorrect iAnswers i-A iword ior iphrase isearched ifor
User iIntent i- iCorrect iAnswers i-What ithe iuser iis iactually isearching ifor.
Content iPage i- iCorrect iAnswers i-The iwebpage ithat ithe iuser iis icurrently ivisiting
Business iPage i- iCorrect iAnswers i-A ipage ithe iadvertiser ispecifically iwants ithe
iaudience ito ivisit
In-Market i- iCorrect iAnswers i-When ithe iuser iis iin ithe imarket ifor ia iproduct ior iservice
Do iall iqueries ihave ithe iapproximate ilocation iprovided? i- iCorrect iAnswers i-No
Exact iIntent i- iCorrect iAnswers i-An iad imight iaddress ithe iuser's iexact iintent
Nearby iIntent i- iCorrect iAnswers i-An iad ithat ioffers ithe iuser ian iapproximate isolution ior
isomething ithat iusually igoes iwith ithe iqueried iitem.
Only iTopical iConnection i- iCorrect iAnswers i-An iad imight ioffer isomething ithat iis
itopically irelated ito ithe iquery, ibut idoes inot iaddress ithe inearby iintent iat iall
Substitutability i- iCorrect iAnswers i-An iad imight ioffer ithe iuser ia iproduct ior iservice ithat
iis inot iexactly iwhat ithe iuser iqueried ifor. iFor iexample, ifor ithe iuser iquery i[lg ifridge
ifreezer], ian iad iof i[samsung ifridge ifreezer] imight ishow iup. iWhen ithe iad ipresents ia
iproduct ior iservice ithat ihas isome idifference ito ithe iqueried ione, iyou iwill ihave ito
icarefully iassess ihow iwell ithe iadvertised iproduct ior iservice iis iconnected ito ithe iuser's
ioriginal iquery.
Reasonable iSubstitute i- iCorrect iAnswers i-When ithe iuser iindicates ithat ithey iwant ia
icertain iproduct i/ iservice ifrom ia icertain ibrand ior iprovider, iand ithe iad iappears ito ioffer
AC i- iCorrect iAnswers i-Ad iCreative; iThe iAd iCreative iis ian iadvertisement ithat ican
iappear
LP i- iCorrect iAnswers i-Landing iPage; iWhere iyou're isent iwhen iyou iclick ithe iAC. iThe
ifirst ipage ithat iappears.
Query i- iCorrect iAnswers i-A iword ior iphrase isearched ifor
User iIntent i- iCorrect iAnswers i-What ithe iuser iis iactually isearching ifor.
Content iPage i- iCorrect iAnswers i-The iwebpage ithat ithe iuser iis icurrently ivisiting
Business iPage i- iCorrect iAnswers i-A ipage ithe iadvertiser ispecifically iwants ithe
iaudience ito ivisit
In-Market i- iCorrect iAnswers i-When ithe iuser iis iin ithe imarket ifor ia iproduct ior iservice
Do iall iqueries ihave ithe iapproximate ilocation iprovided? i- iCorrect iAnswers i-No
Exact iIntent i- iCorrect iAnswers i-An iad imight iaddress ithe iuser's iexact iintent
Nearby iIntent i- iCorrect iAnswers i-An iad ithat ioffers ithe iuser ian iapproximate isolution ior
isomething ithat iusually igoes iwith ithe iqueried iitem.
Only iTopical iConnection i- iCorrect iAnswers i-An iad imight ioffer isomething ithat iis
itopically irelated ito ithe iquery, ibut idoes inot iaddress ithe inearby iintent iat iall
Substitutability i- iCorrect iAnswers i-An iad imight ioffer ithe iuser ia iproduct ior iservice ithat
iis inot iexactly iwhat ithe iuser iqueried ifor. iFor iexample, ifor ithe iuser iquery i[lg ifridge
ifreezer], ian iad iof i[samsung ifridge ifreezer] imight ishow iup. iWhen ithe iad ipresents ia
iproduct ior iservice ithat ihas isome idifference ito ithe iqueried ione, iyou iwill ihave ito
icarefully iassess ihow iwell ithe iadvertised iproduct ior iservice iis iconnected ito ithe iuser's
ioriginal iquery.
Reasonable iSubstitute i- iCorrect iAnswers i-When ithe iuser iindicates ithat ithey iwant ia
icertain iproduct i/ iservice ifrom ia icertain ibrand ior iprovider, iand ithe iad iappears ito ioffer
