MNM2605 ASSIGNMENT 2 SEM 2 2024
DISCLAIMER
The MNM2605 assignment 2 Sem 2 2024 is a generic document that assists
students to compile their own personal assignments. It is therefore advised to
edit, paraphrase to avoid plagiarism.
, MNM2605 ASSIGNMENT 2 SEM 2 2024
Table of Contents
Introduction ................................................................................................................ 3
Question 1: Individual Factors and Diffusion of Innovation......................................... 3
(a) Individual Factors Influencing Julia's Decision to Purchase the Mahlangu L
Shoes ..................................................................................................................... 3
(b) Factors Influencing the Diffusion of Innovation for the Mahlangu L Brand ........ 4
Question 2: Attitude Functions and Maslow’s Hierarchy of Needs ............................. 5
(a) Functions of Attitude in Julia’s Decision ............................................................ 5
(b) Maslow’s Hierarchy of Needs ............................................................................ 6
Conclusion ................................................................................................................. 7
References ................................................................................................................. 7
DISCLAIMER
The MNM2605 assignment 2 Sem 2 2024 is a generic document that assists
students to compile their own personal assignments. It is therefore advised to
edit, paraphrase to avoid plagiarism.
, MNM2605 ASSIGNMENT 2 SEM 2 2024
Table of Contents
Introduction ................................................................................................................ 3
Question 1: Individual Factors and Diffusion of Innovation......................................... 3
(a) Individual Factors Influencing Julia's Decision to Purchase the Mahlangu L
Shoes ..................................................................................................................... 3
(b) Factors Influencing the Diffusion of Innovation for the Mahlangu L Brand ........ 4
Question 2: Attitude Functions and Maslow’s Hierarchy of Needs ............................. 5
(a) Functions of Attitude in Julia’s Decision ............................................................ 5
(b) Maslow’s Hierarchy of Needs ............................................................................ 6
Conclusion ................................................................................................................. 7
References ................................................................................................................. 7
