Answers| VERIFIED!!
Inventing a new product *Ans* 1. Research the opportunity in the segment in the Courier
2. Select appropriate product attributes - Performance, Size, MTBF
3. Display the R&D worksheet.
4. Enter the product attributes
5. Note the R&D completion date
6. Display the Production worksheet
7. Order capacity and automation (optionally, wait a year)
8. Display the Finance worksheet
9. Fund the plant with stock and bond issues
10. Save the decisions
Marketing a product *Ans* 1. Scheduling production
2. Research the competitive environment in the Courier
3. Display the Marketing worksheet
4. Enter decisions for Price, Promotion and Sales Budgets
5. Observe the decision impact upon the computer's forecast
6. Develop a worst case estimate for demand
7. Enter your worst case estimate for in the sales forecast
8. Save the decisions
Modifying plant and equipment *Ans* 1. Estimate peak demand for each product for this year and
next year
2. Examine unit costs and margins
3. Display the Production worksheet
4. Increase or decrease capacity as required