MNM3709 Assignment 3
Semester 2 2024 - DUE 1
October 2024
[Company address]
, MNM3709 Assignment 3 Semester 2 2024 - DUE 1 October 2024
QUESTION 1
Evaluate the three generic strategies that companies can use to create a competitive
advantage in Wiid, et al. (2020; 2024).
Explain using practical examples what strategy OBC Meat and Chicken has used to
create a sustainable competitive advantage. Keep each example and justification under
100 words.
MARKING RUBRIC FOR QUESTION 1 Strategies 0 Mark 1 Mark 2 Marks Selection of
generic strategy No choice with justification is provided. The choice of strategy or
justification is not relevant to OBC. The information provided is incorrect. Only a choice
of strategy with justification is provided/correct for OBC. A clear, correct choice of
strategy with justification is provided for OBC. Justification for choice of strategy Only
theoretical discussion is provided. The choice of strategy does not apply to OBC Meat
and Chicken. An incorrect theory is applied in the practical example. The student copied
examples from other sources including but not limited to websites/other students/AI
generated examples. The student did not show evidence of thinking critically or applying
practical knowledge. Example is related to OBC but lacks details or is not clear. The
student has attempted to connect the strategy to OBC but the connection is inadequate.
The student has showed some critical thinking but it is limited. The explanation is too
long (more than 100 words). A clear but brief example of the strategy is provided for
OBC. The student has demonstrated critical thinking and application of practical
Semester 2 2024 - DUE 1
October 2024
[Company address]
, MNM3709 Assignment 3 Semester 2 2024 - DUE 1 October 2024
QUESTION 1
Evaluate the three generic strategies that companies can use to create a competitive
advantage in Wiid, et al. (2020; 2024).
Explain using practical examples what strategy OBC Meat and Chicken has used to
create a sustainable competitive advantage. Keep each example and justification under
100 words.
MARKING RUBRIC FOR QUESTION 1 Strategies 0 Mark 1 Mark 2 Marks Selection of
generic strategy No choice with justification is provided. The choice of strategy or
justification is not relevant to OBC. The information provided is incorrect. Only a choice
of strategy with justification is provided/correct for OBC. A clear, correct choice of
strategy with justification is provided for OBC. Justification for choice of strategy Only
theoretical discussion is provided. The choice of strategy does not apply to OBC Meat
and Chicken. An incorrect theory is applied in the practical example. The student copied
examples from other sources including but not limited to websites/other students/AI
generated examples. The student did not show evidence of thinking critically or applying
practical knowledge. Example is related to OBC but lacks details or is not clear. The
student has attempted to connect the strategy to OBC but the connection is inadequate.
The student has showed some critical thinking but it is limited. The explanation is too
long (more than 100 words). A clear but brief example of the strategy is provided for
OBC. The student has demonstrated critical thinking and application of practical
