[Date]
DPR3705 Assignment 2
Semester 2 2024 - DUE
27 September 2024
QUESTIONS WITH ANSWERS
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation.
(4) Sub-total: 20
3.1 Define the concept of Strategic Change (2)
Strategic Change refers to significant shifts in an organization's direction, goals,
or operations to adapt to internal and external environments. It often involves
rethinking the organization's strategies to improve performance, competitiveness,
or market positioning.
3.2 Describe seven barriers to the implementation of a corporate
communication strategy as envisaged by Ehlers and Lazenby (14)
1. Lack of Clear Objectives: Unclear or poorly defined communication goals
can lead to confusion and ineffective messaging.
2. Resistance to Change: Employees may be reluctant to adopt new
communication practices due to fear of the unknown or discomfort with new
methods.
3. Insufficient Training: Lack of adequate training for staff on the new
communication strategy can hinder effective implementation.
DPR3705 Assignment 2
Semester 2 2024 - DUE
27 September 2024
QUESTIONS WITH ANSWERS
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation.
(4) Sub-total: 20
3.1 Define the concept of Strategic Change (2)
Strategic Change refers to significant shifts in an organization's direction, goals,
or operations to adapt to internal and external environments. It often involves
rethinking the organization's strategies to improve performance, competitiveness,
or market positioning.
3.2 Describe seven barriers to the implementation of a corporate
communication strategy as envisaged by Ehlers and Lazenby (14)
1. Lack of Clear Objectives: Unclear or poorly defined communication goals
can lead to confusion and ineffective messaging.
2. Resistance to Change: Employees may be reluctant to adopt new
communication practices due to fear of the unknown or discomfort with new
methods.
3. Insufficient Training: Lack of adequate training for staff on the new
communication strategy can hinder effective implementation.
