DPR3705
Assignment 2 Semester 2 2024
Unique #:
Due Date: 27 September 2024
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, INTRODUCTION
This assignment explores the critical components of strategic change and its
relevance within corporate communication and public relations. The first section
defines the concept of strategic change and highlights the barriers to implementing
a corporate communication strategy, based on insights from Ehlers and Lazenby.
Additionally, the assignment examines the forces that lead to strategic change
within organizations. The second section shifts focus to public relations, outlining
the essential tools a practitioner requires to effectively perform their role and their
importance to organizational success. Lastly, the third section emphasizes the
organizational drivers public relations practitioners must consider when
implementing corporate communication strategies, along with the relevance of
strategic planning in public relations practices. This assignment aims to provide a
comprehensive understanding of the dynamics of strategic change and its impact
on corporate communication and public relations.
ACTIVITY 1
3.1 Define the concept of Strategic Change
Strategic change refers to the process of altering the direction, goals, or operational
tactics of an organization to adapt to new market conditions, technological
advancements, or shifts in the competitive landscape. It is a proactive or reactive
approach taken by an organization to ensure long-term success and sustainability.
Strategic change often involves restructuring, redefining business objectives, or
implementing new strategies to improve efficiency, competitiveness, and
profitability. This process can be influenced by both internal and external factors,
including changes in leadership, evolving customer demands, and industry
disruptions. Strategic change is essential for organizations to remain relevant and
competitive in a rapidly evolving global marketplace. It requires careful planning,
strong leadership, and effective communication to ensure that all stakeholders
understand the reasons for change and are aligned with the new strategic vision.
The successful implementation of strategic change is crucial for an organization’s
growth, innovation, and long-term survival.
Varsity Cube 2024 +27 81 278 3372
Assignment 2 Semester 2 2024
Unique #:
Due Date: 27 September 2024
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, INTRODUCTION
This assignment explores the critical components of strategic change and its
relevance within corporate communication and public relations. The first section
defines the concept of strategic change and highlights the barriers to implementing
a corporate communication strategy, based on insights from Ehlers and Lazenby.
Additionally, the assignment examines the forces that lead to strategic change
within organizations. The second section shifts focus to public relations, outlining
the essential tools a practitioner requires to effectively perform their role and their
importance to organizational success. Lastly, the third section emphasizes the
organizational drivers public relations practitioners must consider when
implementing corporate communication strategies, along with the relevance of
strategic planning in public relations practices. This assignment aims to provide a
comprehensive understanding of the dynamics of strategic change and its impact
on corporate communication and public relations.
ACTIVITY 1
3.1 Define the concept of Strategic Change
Strategic change refers to the process of altering the direction, goals, or operational
tactics of an organization to adapt to new market conditions, technological
advancements, or shifts in the competitive landscape. It is a proactive or reactive
approach taken by an organization to ensure long-term success and sustainability.
Strategic change often involves restructuring, redefining business objectives, or
implementing new strategies to improve efficiency, competitiveness, and
profitability. This process can be influenced by both internal and external factors,
including changes in leadership, evolving customer demands, and industry
disruptions. Strategic change is essential for organizations to remain relevant and
competitive in a rapidly evolving global marketplace. It requires careful planning,
strong leadership, and effective communication to ensure that all stakeholders
understand the reasons for change and are aligned with the new strategic vision.
The successful implementation of strategic change is crucial for an organization’s
growth, innovation, and long-term survival.
Varsity Cube 2024 +27 81 278 3372
