MITCH
Lecture 1
Introduction of the landscape
Changes in the health care system
- Rising costs
- Demographic changes (rising age)
- Changing health care systems (home hospitals, remote care)
- Technological opportunities (focus on ICT)
- Privatisation and competition (lucrative industry due to huge profits)
- COVID (example)
Demographic changes
We’re getting older, driving up the demand for health care and there is a train on healthcare
financing.
The middle class is growing, there is an accelerated urbanisation. Access to middle class
comforts/ lifestyle.
- Intensify the pressure one Health System
- Demand new directions in the delivery of health care
- No one want to pay too much when healthy, however…
- Everyone wants the best possible care when ill…
- Pricing of treatments is a complex multi-actor process.
- No political party dares to reduce health care > budget.
Changing health care system
In response to the rising costs
Hospital at home
Clients stay at home longer and or leave the hospital earlier
More focus on informal care
Informal and formal caregivers are expected to work together in order to organise
care efficiently
More focus on self-reliance of the client (cure>cope)
….??
What is innovation?
It is the implementation of a new or significantly improved product, or process, a new
marketing method, or a new organisational method in business practices, workplace
organisation or external relations (OECD, 2005).
- Novelty + implementation
- Innovation is and outcome, innovation is a process, and innovation is a mindset.
Within healthcare: those changes that help healthcare practitioners focus on the
patient and other stakeholders by helping them to work smarter, faster, better and/or
more cost effectively.
New uses: original products positioned in new markets without any significant
change.
, New category entries: products that are new to the company, but not new to the
consumer.
New-to-the-world products: technological innovations that create a completely new market
that previously did not exist. These innovations would be characterised new.
Recombination: if you mix technologies to come up with one new one. This is
more incremental innovation.
Technological innovation and service innovation
Technological innovation refers to a product that is new or significantly changed with respect
to its characteristics or intended use.
Service innovation embodies new elements introduces into an organisation which do not
principally involve supplying a good and it consists of mainly intangible combinations of
processes, skills, and materials.
Service innovations are generally:
- Intangible, …
- Heterogenous, ….
- Perishable, cannot be sold, returned.
- Inseparable, they can be produced and consumed.
Incremental VS radical innovations
TABEL
Information and communication technologies
In healthcare, ICT+ in increasingly playing a role in almost all processes: data monitoring, self-
care tools, apps, diagnoses, DNA analysis; algorithms predicting disease.
Why do we need innovation in health care?
- Rising costs
o Inefficient systems
o Expensive medicine
o Lifestyle
- Medical errors
o Communication faults
o Misinterpretation of information data
- Gap between knowledge and practice
o Professionals need to stay up to date
o Misinterpretation of information data
o Improve the quality of care
- Organisational ….
o ….
Acceptance
How can we innovate healthcare? Is it perceived as useful? Are there barriers?
PICTURE technology acceptance model (TAM)
Lecture 1
Introduction of the landscape
Changes in the health care system
- Rising costs
- Demographic changes (rising age)
- Changing health care systems (home hospitals, remote care)
- Technological opportunities (focus on ICT)
- Privatisation and competition (lucrative industry due to huge profits)
- COVID (example)
Demographic changes
We’re getting older, driving up the demand for health care and there is a train on healthcare
financing.
The middle class is growing, there is an accelerated urbanisation. Access to middle class
comforts/ lifestyle.
- Intensify the pressure one Health System
- Demand new directions in the delivery of health care
- No one want to pay too much when healthy, however…
- Everyone wants the best possible care when ill…
- Pricing of treatments is a complex multi-actor process.
- No political party dares to reduce health care > budget.
Changing health care system
In response to the rising costs
Hospital at home
Clients stay at home longer and or leave the hospital earlier
More focus on informal care
Informal and formal caregivers are expected to work together in order to organise
care efficiently
More focus on self-reliance of the client (cure>cope)
….??
What is innovation?
It is the implementation of a new or significantly improved product, or process, a new
marketing method, or a new organisational method in business practices, workplace
organisation or external relations (OECD, 2005).
- Novelty + implementation
- Innovation is and outcome, innovation is a process, and innovation is a mindset.
Within healthcare: those changes that help healthcare practitioners focus on the
patient and other stakeholders by helping them to work smarter, faster, better and/or
more cost effectively.
New uses: original products positioned in new markets without any significant
change.
, New category entries: products that are new to the company, but not new to the
consumer.
New-to-the-world products: technological innovations that create a completely new market
that previously did not exist. These innovations would be characterised new.
Recombination: if you mix technologies to come up with one new one. This is
more incremental innovation.
Technological innovation and service innovation
Technological innovation refers to a product that is new or significantly changed with respect
to its characteristics or intended use.
Service innovation embodies new elements introduces into an organisation which do not
principally involve supplying a good and it consists of mainly intangible combinations of
processes, skills, and materials.
Service innovations are generally:
- Intangible, …
- Heterogenous, ….
- Perishable, cannot be sold, returned.
- Inseparable, they can be produced and consumed.
Incremental VS radical innovations
TABEL
Information and communication technologies
In healthcare, ICT+ in increasingly playing a role in almost all processes: data monitoring, self-
care tools, apps, diagnoses, DNA analysis; algorithms predicting disease.
Why do we need innovation in health care?
- Rising costs
o Inefficient systems
o Expensive medicine
o Lifestyle
- Medical errors
o Communication faults
o Misinterpretation of information data
- Gap between knowledge and practice
o Professionals need to stay up to date
o Misinterpretation of information data
o Improve the quality of care
- Organisational ….
o ….
Acceptance
How can we innovate healthcare? Is it perceived as useful? Are there barriers?
PICTURE technology acceptance model (TAM)
