Chapter 5 creative thinking. the 3P model of creativity Questions and Answers Fully Solved

Chapter 5 creative thinking. the 3P model of creativity Questions and Answers Fully Solved What are the three key elements that the 3P creativity model consists of Person, process and product Explain person i the 3P creativity model The person, entrepreneur and their team, is the most important component of the creativity process in a business environment What two sides is the brain divided into Left and right What is the left side of the brain used for Logical, rational, mathematical, detailed thinking What is the right side of the brain used for Artistic, emotional, flexible, imaginative thinking What are the characteristics of a creative person Expertise, motivation and creative thinking skills Explain expertise as a characteristic of a creative person This includes a person's knowledge, skills and experience that could be applied to a situation. How are knowledge, skills and experience gained (expertise) Through training, tasks performed in previous situations or through interactions with people Explain motivation as a characteristic of a creative person A catalyst that encourages a person to be creative. Motivation in its strongest form is about the person's internal need to develop something new and unique Explain creative thinking skills as a characteristic of a creative person Way in which person thinks influences how person will approach a problem. People analyse situations and problems in particular ways and then combine different ideas in several ways to solve a problem What is process in the 3P model for creativity Process that is applied to think creatively Show the creative thinking process 1. Identify opportunity based on need that isn't satisfied 2. Rethink opportunity until you understand it fully 3. Turn opportunity into product/service that can be sold for a profit 4. Protection: patent/copyright What are creative thinking techniques used to achieve 1. Think more creatively to generate ideas. 2. Act more creatively to solve problems 3. Analyse opportunities 4. Identify market that is prepared to pay for problem-solving idea What are some creative problem solving techniques that were mention before Brainstorming, SWOT analysis, PESTLE analysis What are some new creative problem solving techniques 5W and H, association and problem reversal Explain the 5W and H as a creative problem solving technique Requires the person to ask who, what, where, when, why and how when they are faced with a problem or are trying to think creatively What is the 5W and H technique also called Questioning technique Explain the association technique as a creative problem solving technique Requires person to identify links between related or unrelated concepts, situations, objects, processes or ideas to solve a problem Explain the problem reversal technique as a creative problem solving technique Forces the person to look at the idea from the front, back, inside, upside down ect. In order to consider the whole idea or problem What is the process to help complete the problem reversal technique 1. Change into the reverse form, eg. Negative into a positive 2. Assess what others are seeing, experiencing, doing 3. Use 5W and H technique 4. Change direction of your perspective 5. Asses results What is product in the 3P creativity model The new innovation of a product/service is a result of the creativity model's first two components, person and process What are ways in which the entrepreneur can come up with a product that can form the basis of a new business venture 1. Fundamental change to existing product: new ways of doing something/solving a problem 2. Developing new product: development of new product to satisfy current need or development of product that creates new need 3. Find new/better way to produce product: new better way to produce product/service 4. Incremental changes to an existing product: change takes place over a period of time or changes are needed to fix 'bugs' in the system What are the ways an entrepreneur can go about protecting their intellectual property in south africa Patents, licensing "know-how", trademarks, unlawful competition, copyright What are patents Protection of new goods/services that didn't exist previously or that are adequately different from the known What types of ideas are patentable New product, new service, new production/process method