AND ANSWERS WITH SOLUTIONS 2024
PharmaceuticalsW-
WANSWERWMedicinesWandWvaccinesWforWhumanWandWanimalWuse.WProductsWmayWhaveWaWtrademarkW(bra
nd)WnameWorWbeWgeneric;WandWtheyWmayWbeWprescriptionWorWover-theWcounter.
DiagnosticW-
WANSWERWEquipmentWandWsuppliesWusedWinWscreening,Wdetecting,WandWmonitoringWdisease.WCanWrange
WfromWsimpleWhomeWtestingWkitsWtoWsophisticatedWdiagnosticWimagingWtechnologies.
MedicalWDevicesW-
WANSWERWAdvancedWinstrumentationWandWappliancesWusedWforWmedicalWtherapy,WsuchWasWjointWreplace
ments,WimplantableWdefibrillators,WandWpacemakers.WAlsoWincludesWdrugWdeliveryWdevicesWsuchWasWsyrin
ges,WinfusionWpumps,Wmetered-doseWinhalers,WandWtransdermalWpatches.
MedicalWSuppliesW-WANSWERWCommodity,Whigh-volumeWsuppliesWsuchWasWsurgicalWgownsWandWgloves.
DurableWMedicalWEquipmentW-WANSWERWReusableWproductsWforWhealth-
relatedWuseWinWtheWhome,WsuchWasWwalkers,Wwheelchairs,WoxygenWequipment,WprostheticsWandWhospital
Wbeds.
WhatWcountriesWareWpharmaceuticalWsalesWtheWhighest?W-
WANSWERWUnitedWStates,WWesternWEurope,WandWJapan.
TheWU.S.WaccountsWforWroughlyW__________WofWtheWworld'sWpharmaceuticalWrevenues.W-WANSWERW50%
TwoWfactorsWhaveWsignificantlyWcontributedWtoWrecentWgrowthWinWtheWpharmaceuticalWindustryWare?W-
WANSWERWPopulationWgrowthWandWincreasingWlifeWexpectancies.
WhatWisWtheWpredictedWrelationshipWbetweenWpharmaceuticalWcompaniesWandWgenomicWresearchWfaciliti
es?W-
WANSWERWPartnershipsWbetweenWpharmaceuticalWcompaniesWandWgenomicWresearchWfacilitiesWwillWnotW
proveWimmediatelyWprofitable.
,PrescriptionWdrugWtherapyWisWcostWeffectiveWforWinsuranceWcompaniesWandWhealthWcareWproviders.WTrueW
orWFalse?W-WANSWERWTrue
TheWhighWpriceWofWhealthWcareWisWexplainedWbyWtheWhighWpriceWofWmedicines.WTrueWorWFalse?W-
WANSWERWFalse
OneWofWtheWoldestWandWleastWeffectiveWpharmaceuticalWmarketingWtechniquesWisWDTCW(direct-to-
consumer)Wadvertising.WTrueWorWFalse?W-WANSWERWFalse
WhatWinfluencesWtheWnumberWofWdistrictsWinWaWregion?W-WANSWERWTheWregion'sWpopulation.
WhatWisWanWexampleWofWtheWregionalizationWofWhealthcareWdeliveryWsystems?W-
WANSWERWCaliforniaWandWFloridaWhaveWdifferentWprescriptionWreimbursementWpolicies.
WhatWisWtheWheartWofWaWpharmaceuticalWsalesWteam?W-WANSWERWDistrictWManager.
HowWmanyWterritoriesWareWinWaWtypicalWdistrict?W-WANSWERW8-12
WhatWisWtheWmostWeffectiveWmethodWforWgrabbingWmarketWshare?W-WANSWERWComparativeWselling.
TheWaverageWreviewWtimeWforWaWnewWdrugWisW18Wmonths,WdownWfromWalmostW3WyearsWinW1996.WTrueWor
WFalse?W-WANSWERWTrue
WhatWareWsomeWquestionsWrepsWshouldWaskWaWphysician?W-
WANSWERWWhyWdoWyouWpreferWtheWcompetitor'sWdrugWtoWours?WWhatWdoWtheyWlikeWandWdislikeWaboutWi
t?WWhichWpatientWtypesWisWtheWdrugWbeingWusedWfor?WWhatWareWtheWresultsWandWsideWeffects,WifWany?W
Note:WCarefulWquestioningWandWlisteningWenablesWrepsWtoWcraftWeffectiveWmessagesWbasedWonWeachWphy
sician'sWspecificWneeds.
, PharmaceuticalWrepsWmainlyWvisitWpharmacies.WTrueWorWFalse?W-
WANSWERWFalse.WPharmaceuticalWrepsWmainlyWvisit/targetWphysicians.
ItWusuallyWtakesWonlyW1-
2WcallsWonWaWphysicianWbeforeWheWorWsheWprescribesWyourWproduct.WTrueWorWFalse?W-
WANSWERWFalse.WYourWsuccessWultimatelyWdependsWonWyourWrelationshipWwithWtheWphysician.WThisWtake
sWtime.WPersistenceWisWkey.
TheWpharmacistWmayWdispenseWaWproductWotherWthanWwhatWtheWphysicianWprescribed.WTrueWorWFalse?W-
WANSWERWTrue.WTheWpharmacistWcanWeitherW(1)WdispenseWaWgeneric;W(2)WTheWpharmacistWcallsWtheWdoct
orWandWrequestsWpermissionWtoWdispenseWaWdifferentWmedication.
AccordingWtoWchapterW2WofWyourWmanualWwhichWofWtheWfollowingWclassifiesWasWpayers?W
(a)Wemployers
(b)WpatientsW
(c)Wpharmacists
(d)WphysiciansW-WANSWERW(a)WemployersW
SomeWthirdWpartyWpayersWincludeWtheWinsuranceWcompany,WtheWemployer,WmanagedWcareWorganization,W
orWtheWU.S.WgovernmentW(Medicare/Medicaid).
WhatWdefinesWethicalWpharmaceuticalWcompanies?W-
WANSWERWPharmaceuticalWcompaniesWthatWresearchWandWdevelopWnovelWdrugs.
ThanksWtoWmodernWmedicineWhowWlongWareWpeopleWnewlyWdiagnosedWwithWHIVWexpectedWtoWlive?W-
WANSWERWAnotherW50Wyears.
HowWmuchWhasWtheWaverageWAmericanWlifespanWincreasedWsinceW1890?W-WANSWERW30Wyears
WhatWisWaWtreatmentWgroup?W-WANSWERWAWgroupWofWpatientsWassignedWtoWreceiveWspecificWtreatment.