GOOGLE ADS DISPLAY CERTIFICATION
EXAM LATEST VERSION–REAL EXAM
QUESTIONS–A GRADE
direct response advertisers - Answer-looking to drive high volume conversions at the
lowest possible price
target CPA bidding - Answer-automated bid strategy that sets bids for you to get as
many conversions or customer actions as possible
view-through conversions - Answer-tells you when customers see but don't interact with
your ad and then later complete a conversion on your site
focus on clicks - Answer-bidding strategy where you only pay when someone clicks on
your ad and goes to your site (good place to start when your main goal is to get people
to visit your website)
frequency capping - Answer-limits the number of times your display ad or video ads
appear to the same person
GDN (Google Display Network) - Answer-advertising platform that allows businesses to
display ads on websites, apps, and Google owned properties to reach a wide audience
"bid only" setting - Answer-allows advertisers to advertise to the general public and to
users who are already familiar with their brand
display opt-in - Answer-allows you to show your search text ads across the GDN or
display network only
conservative automation - Answer-gives Google the ability to conservatively find
potential customers based on historical data without going over your current cost-per-
customer
aggressive automation - Answer-targets a larger audience with more liberal settings,
which could result in a higher cost-per-customer
extension - Answer-extra information (on a display ad)
wait time for once a display ad is live - Answer-1-2 weeks
how many websites are apart of the GDN? - Answer-2 million +
EXAM LATEST VERSION–REAL EXAM
QUESTIONS–A GRADE
direct response advertisers - Answer-looking to drive high volume conversions at the
lowest possible price
target CPA bidding - Answer-automated bid strategy that sets bids for you to get as
many conversions or customer actions as possible
view-through conversions - Answer-tells you when customers see but don't interact with
your ad and then later complete a conversion on your site
focus on clicks - Answer-bidding strategy where you only pay when someone clicks on
your ad and goes to your site (good place to start when your main goal is to get people
to visit your website)
frequency capping - Answer-limits the number of times your display ad or video ads
appear to the same person
GDN (Google Display Network) - Answer-advertising platform that allows businesses to
display ads on websites, apps, and Google owned properties to reach a wide audience
"bid only" setting - Answer-allows advertisers to advertise to the general public and to
users who are already familiar with their brand
display opt-in - Answer-allows you to show your search text ads across the GDN or
display network only
conservative automation - Answer-gives Google the ability to conservatively find
potential customers based on historical data without going over your current cost-per-
customer
aggressive automation - Answer-targets a larger audience with more liberal settings,
which could result in a higher cost-per-customer
extension - Answer-extra information (on a display ad)
wait time for once a display ad is live - Answer-1-2 weeks
how many websites are apart of the GDN? - Answer-2 million +
