GOOGLE ADS SEARCH CERTIFICATION
EXAM QUESTION WITH REVISED
ANSWERS
Rashid wants to raise awareness of his brand and build campaigns focused on branded
terms. He doesn't have much time to devote to daily bid management, so he decides to
use automated bidding to lighten his workload. What automated bidding strategy should
Rashid consider using? - Answer-Target impression share
Rebecca is a marketing executive at an airline company. She has been asked to plan
her company's online advertising budget on a monthly basis. She's chosen Google Ads'
Performance Planner to help accomplish this task. What are two advantages
Performance Planner offers Rebecca? (Choose two.)
- Performance Planner leverages machine learning for forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted
each week.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner is free to use with any merchant-hosted storefront.
- Performance Planner will help her identify funds from other operational budgets to
allocate to marketing. - Answer-- Performance Planner leverages machine learning for
forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted
each week.
Reggie manages the online marketing campaigns for a vitamin and supplement store.
He launched a Google Search campaign and chose website traffic as his campaign
marketing goal. Which outcome is Reggie expecting from the campaign? - Answer-
Getting more customers to learn about his products.
Rina notices that her ad's average cost per click (CPC) is significantly higher than the
industry benchmark. But she's not seeing improvements in her ad's position. What can
she do to potentially get a higher ad position? - Answer-Improve the ad's quality score.
Samira has been tasked with increasing the relevance of her company's ads. She has
been told that she can use multiple headline options in her responsive search ads as a
way to increase relevance. How many headlines can Samira include in a single
responsive search ad? - Answer-Up to 15 headlines
,Sam's new to Google Search Ads and worries he may not have the skills or time to run
a successful ad campaign. Which two Dynamic Search Ads features will be of help to
Sam? (Choose two.)
- The user interface for Dynamic Search Ads excludes all manual controls.
- Dynamic Search Ads require no initial user configuration.
- Destination URLs are automatically kept up-to-date.
- Dynamic Search Ads don't have to undergo the bidding process.
- Machine learning helps automatically find new keywords. - Answer-- Destination URLs
are automatically kept up-to-date.
- Machine learning helps automatically find new keywords.
Sandy, an expert on Search marketing, knows she should use extensions effectively in
order to optimize her Google Ads campaign results. What's Google's recommendation
about extensions? - Answer-Use at least three extensions in each campaign or ad
group.
Sarah's Autos sells multiple automobile brands, showcasing used, pre-owned, and new
vehicles. The company's advertising manager decides to configure a broad matching
type for the keyword "automobile," in order to reach a broader group of potential visitors.
Which two user searches may generate the advertising manager's ad? (Choose two.) -
Answer-- automobile
- car
Silly Sayings is seeing a lot of website traffic, but the company wants to generate more
qualified leads. They're interested in trying ad extensions to see if they can increase the
number of qualified leads they receive. In what way can ad extensions assist companies
such as Silly Sayings in generating more qualified leads? - Answer-By providing users
with relevant information up-front.
Singh's marketing company has created an enticing ad that receives many clicks. What
effect will the ad likely have on the Google Ads auction? - Answer-The higher expected
click-through rate will lead to a higher Ad Rank.
Siona needs to make sure her ads are getting a minimum number of impressions on the
top of the page. What type of automated bidding strategy is Siona using? - Answer-
Target impression share
Steven is an advertising executive at a large auto parts company. He uses his Google
Ads Recommendations page to help him with strategies to optimize his Google Search
Ads campaigns. One reason Steven values the optimization score is because it makes
it possible for him to do what? - Answer-Easily prioritize across the different optimization
opportunities
Swee Yin's fashion-apparel department store runs a popular biannual sale on men's
hats, with large discounts and surprise bonus items. She wants to tailor her Google
, Search campaign to highlight this sale. How can Google Search campaigns be tailored
to promote her company's sales event? (Choose two.)
- By choosing "leads" as the campaign goal.
- By creating a new ad group for the sale.
- By adding coupon alerts to people nearby the store.
- By targeting specific device operating systems.
- By setting campaign start/end dates. - Answer-- by creating a new ad group for the
sale
- by setting campaign start/end dates
Tara is using Search Audiences to reach her most valuable customers. Which direct
benefit might she obtain by using Search Audience? - Answer-Delivering a customized
message to the right user at the correct bid
Theo is looking to improve his Google Search Ads campaign. On his Google Ads
Recommendations page, he notices that his Google Search campaign has an
optimization score of 75%. What does this mean? - Answer-The campaign score has
25% headroom to improve.
Tomacz wants to use a Google Search Ads campaign to capture the attention of
customers searching for camping equipment online. What's a key benefit of a well-
managed Google Search Ads campaign? - Answer-Displayed ads are relevant to a
potential customer's Google search.
Trevor owns a manufacturing business that makes specialized hiking and rock-climbing
gear. He's a small player in the market, but he's ready to scale up his business. Which
Google Ads campaign type should Trevor use to increase his brand's exposure and
reach audiences interested in hiking and rock climbing across the web? - Answer-
display
Trina is using automated bidding as part of her Google Ads Search bidding strategy.
Why might she prefer automated bidding? - Answer-Machine learning helps her set the
appropriate bid for each and every auction.
Trina sells dolls and accessories, and doesn't have much time to update her Search
campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
- Answer-Keyword lists can be automatically created based on website offerings.
Using the Performance Planner on a monthly basis allows you to optimize which two
aspects of an account? (Choose two.) - Answer-- bids
- budgets
Wendy is setting up a Customer Match strategy to reach a list of prospective customers.
What must she provide? - Answer-Customer relationship management data
EXAM QUESTION WITH REVISED
ANSWERS
Rashid wants to raise awareness of his brand and build campaigns focused on branded
terms. He doesn't have much time to devote to daily bid management, so he decides to
use automated bidding to lighten his workload. What automated bidding strategy should
Rashid consider using? - Answer-Target impression share
Rebecca is a marketing executive at an airline company. She has been asked to plan
her company's online advertising budget on a monthly basis. She's chosen Google Ads'
Performance Planner to help accomplish this task. What are two advantages
Performance Planner offers Rebecca? (Choose two.)
- Performance Planner leverages machine learning for forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted
each week.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner is free to use with any merchant-hosted storefront.
- Performance Planner will help her identify funds from other operational budgets to
allocate to marketing. - Answer-- Performance Planner leverages machine learning for
forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted
each week.
Reggie manages the online marketing campaigns for a vitamin and supplement store.
He launched a Google Search campaign and chose website traffic as his campaign
marketing goal. Which outcome is Reggie expecting from the campaign? - Answer-
Getting more customers to learn about his products.
Rina notices that her ad's average cost per click (CPC) is significantly higher than the
industry benchmark. But she's not seeing improvements in her ad's position. What can
she do to potentially get a higher ad position? - Answer-Improve the ad's quality score.
Samira has been tasked with increasing the relevance of her company's ads. She has
been told that she can use multiple headline options in her responsive search ads as a
way to increase relevance. How many headlines can Samira include in a single
responsive search ad? - Answer-Up to 15 headlines
,Sam's new to Google Search Ads and worries he may not have the skills or time to run
a successful ad campaign. Which two Dynamic Search Ads features will be of help to
Sam? (Choose two.)
- The user interface for Dynamic Search Ads excludes all manual controls.
- Dynamic Search Ads require no initial user configuration.
- Destination URLs are automatically kept up-to-date.
- Dynamic Search Ads don't have to undergo the bidding process.
- Machine learning helps automatically find new keywords. - Answer-- Destination URLs
are automatically kept up-to-date.
- Machine learning helps automatically find new keywords.
Sandy, an expert on Search marketing, knows she should use extensions effectively in
order to optimize her Google Ads campaign results. What's Google's recommendation
about extensions? - Answer-Use at least three extensions in each campaign or ad
group.
Sarah's Autos sells multiple automobile brands, showcasing used, pre-owned, and new
vehicles. The company's advertising manager decides to configure a broad matching
type for the keyword "automobile," in order to reach a broader group of potential visitors.
Which two user searches may generate the advertising manager's ad? (Choose two.) -
Answer-- automobile
- car
Silly Sayings is seeing a lot of website traffic, but the company wants to generate more
qualified leads. They're interested in trying ad extensions to see if they can increase the
number of qualified leads they receive. In what way can ad extensions assist companies
such as Silly Sayings in generating more qualified leads? - Answer-By providing users
with relevant information up-front.
Singh's marketing company has created an enticing ad that receives many clicks. What
effect will the ad likely have on the Google Ads auction? - Answer-The higher expected
click-through rate will lead to a higher Ad Rank.
Siona needs to make sure her ads are getting a minimum number of impressions on the
top of the page. What type of automated bidding strategy is Siona using? - Answer-
Target impression share
Steven is an advertising executive at a large auto parts company. He uses his Google
Ads Recommendations page to help him with strategies to optimize his Google Search
Ads campaigns. One reason Steven values the optimization score is because it makes
it possible for him to do what? - Answer-Easily prioritize across the different optimization
opportunities
Swee Yin's fashion-apparel department store runs a popular biannual sale on men's
hats, with large discounts and surprise bonus items. She wants to tailor her Google
, Search campaign to highlight this sale. How can Google Search campaigns be tailored
to promote her company's sales event? (Choose two.)
- By choosing "leads" as the campaign goal.
- By creating a new ad group for the sale.
- By adding coupon alerts to people nearby the store.
- By targeting specific device operating systems.
- By setting campaign start/end dates. - Answer-- by creating a new ad group for the
sale
- by setting campaign start/end dates
Tara is using Search Audiences to reach her most valuable customers. Which direct
benefit might she obtain by using Search Audience? - Answer-Delivering a customized
message to the right user at the correct bid
Theo is looking to improve his Google Search Ads campaign. On his Google Ads
Recommendations page, he notices that his Google Search campaign has an
optimization score of 75%. What does this mean? - Answer-The campaign score has
25% headroom to improve.
Tomacz wants to use a Google Search Ads campaign to capture the attention of
customers searching for camping equipment online. What's a key benefit of a well-
managed Google Search Ads campaign? - Answer-Displayed ads are relevant to a
potential customer's Google search.
Trevor owns a manufacturing business that makes specialized hiking and rock-climbing
gear. He's a small player in the market, but he's ready to scale up his business. Which
Google Ads campaign type should Trevor use to increase his brand's exposure and
reach audiences interested in hiking and rock climbing across the web? - Answer-
display
Trina is using automated bidding as part of her Google Ads Search bidding strategy.
Why might she prefer automated bidding? - Answer-Machine learning helps her set the
appropriate bid for each and every auction.
Trina sells dolls and accessories, and doesn't have much time to update her Search
campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
- Answer-Keyword lists can be automatically created based on website offerings.
Using the Performance Planner on a monthly basis allows you to optimize which two
aspects of an account? (Choose two.) - Answer-- bids
- budgets
Wendy is setting up a Customer Match strategy to reach a list of prospective customers.
What must she provide? - Answer-Customer relationship management data
