GOOGLE ADS SEARCH CERTIFICATION
LATEST 2024 FORM A REAL EXAM
QUESTIONS AND CORRECT ANSWERS
(ALL ARE CORRECT) A GRADE
More qualified leads - Answer-users know what to expect when they arrive on your
website, they're more likely to fulfill the action fostered by the ad
It's 6am, and you're sitting in an airport in Singapore, looking through email on your
laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue
of Liberty. (What is the Intent) - Answer-I need to book a hotel room
It's 6am, and you're sitting in an airport in Singapore, looking through email on your
laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue
of Liberty. (What is the Device) - Answer-I'm on my laptop
It's 6am, and you're sitting in an airport in Singapore, looking through email on your
laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue
of Liberty. (What is the Interest) - Answer-I love architecture and New York
It's 6am, and you're sitting in an airport in Singapore, looking through email on your
laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue
of Liberty. (What is the Time) - Answer-It's 6:00 a.m.
It's 6am, and you're sitting in an airport in Singapore, looking through email on your
laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue
of Liberty. (What is the Location) - Answer-I'm sitting in the Singapore airport
Ad extensions enrich text ads by showing... - Answer-extra information about the
advertiser's business
There are three extensions every marketer should be using to enhance their text ad.
The 1st is... - Answer-sitelinks
There are three extensions every marketer should be using to enhance their text ad.
The 2nd is... - Answer-callout extensions
There are three extensions every marketer should be using to enhance their text ad.
The 3rd is... - Answer-structured snippets
Sitelinks are... - Answer-additional links that appear just under the text of your search
ads, directing users to specific pages of your website
,Firstly, sitelinks improve... - Answer-engagement; "Adding sitelinks can boost the
average clickthrough rate (CTR) for an ad, including in searches for one of the
advertiser's brand terms"
Secondly, sitelinks improve... - Answer-conversions; "sending users directly to the right
page, you reduce the number of steps they need to perform for an action that you value"
Lastly, sitelinks improve... - Answer-management; "add and update sitelinks at the
account, campaign, or ad group level without the need to bid separately or add separate
keywords. The system automatically displays the best performing or most relevant
sitelinks for each query"
Firstly, you should use sitelinks to increase your brands... - Answer-sales; "Store hours
and locations; find a store"
Secondly, you should use sitelinks to increase your brands... - Answer-online
conversions; "Special discounts; new offers; men's shoes; subscribe now"
Lastly, you should use sitelinks to increase your brands... - Answer-brand awareness;
"Our values; learn more about our business story"
In reference to sitelinks, you should ideally implement ___ ___ ___ ___ sitelinks per
campaign. - Answer-8 to 10 active
Callout extensions are short - Answer-specific (25-character) snippets of text
Boost engagement with callout extensions. This can be... - Answer-a powerful way to
highlight value-added attributes about a particular product or service.
With callout extensions just add 25 characters for most languages, or 12 characters for
double-width languages (like Chinese, Japanese, and Korean). this makes it super___
___ ___. - Answer-easy to implement
Structured snippets - Answer-allow you to describe features of a specific product or
range of products or services offered by the business before users click on the ad
Get more qualified leads by leveraging structured snippets in your plan of action.
Implement this by... - Answer-giving users specific information about what you're
offering before they visit your website, they'll be more likely to convert after clicking.
Structured snippets are great to highlight specific aspects of your products or services
like... - Answer-Amenities, Types, and Destinations
Structured snippets highlight... - Answer-specific aspects of the products or services
offered
, Callout extensions highlight... - Answer-what makes a whole business unique
Location extensions are great if you have... - Answer-physical stores that you can drive
foot traffic to, or for otherwise encouraging customer visits.
Bid more aggressively for users who are close to your stores to ensure they see your
ad. This can be done via... - Answer-Advanced Location settings in Google Ads
Affiliate location extensions allow... - Answer-product manufacturers to drive visits to
retail partners that sell their products
Affiliate location extensions are ideal for... - Answer-Manufacturers
In the Google Ads interface, select retail chains or automotive dealerships to highlight
all of the nearby... - Answer-locations where consumers can find your products
Structured snippets, callouts, and location ad extensions are eligible to show with... -
Answer-call-only ads
Hiroko is a digital marketing manager for an online bicycle store that sells bikes and
cycling gear. She wants to use as many ad extensions as possible. Which three ad
extensions would you recommend for her? - Answer-universal ones: sitelink extensions,
structured snippets and callout extensions.
automated ad extensions - Answer-are directly populated by Google and don't require
any action on your part. These extensions are shown automatically when Google
predicts that they will improve ad performance
Strictly advertiser-provided extensions are... - Answer-not automatically generated, but
Google recommends implementing the options amount for the business in order to
achieve the most possible impressions
It's important to keep optimizing the ad extensions you create - Answer-they'll always
supersede the dynamic versions (automated)
Seller ratings - Answer-an automated extension that lets users know if your business is
highly rated for quality service
Google Customer Reviews - Answer-a free service that helps your business collect
feedback from customers who've made a purchase on your website
Google-led shopping - Answer-evaluates the customer service performance of certain
online businesses
LATEST 2024 FORM A REAL EXAM
QUESTIONS AND CORRECT ANSWERS
(ALL ARE CORRECT) A GRADE
More qualified leads - Answer-users know what to expect when they arrive on your
website, they're more likely to fulfill the action fostered by the ad
It's 6am, and you're sitting in an airport in Singapore, looking through email on your
laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue
of Liberty. (What is the Intent) - Answer-I need to book a hotel room
It's 6am, and you're sitting in an airport in Singapore, looking through email on your
laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue
of Liberty. (What is the Device) - Answer-I'm on my laptop
It's 6am, and you're sitting in an airport in Singapore, looking through email on your
laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue
of Liberty. (What is the Interest) - Answer-I love architecture and New York
It's 6am, and you're sitting in an airport in Singapore, looking through email on your
laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue
of Liberty. (What is the Time) - Answer-It's 6:00 a.m.
It's 6am, and you're sitting in an airport in Singapore, looking through email on your
laptop. You realize you forgot to book a hotel for your trip to New York to see the Statue
of Liberty. (What is the Location) - Answer-I'm sitting in the Singapore airport
Ad extensions enrich text ads by showing... - Answer-extra information about the
advertiser's business
There are three extensions every marketer should be using to enhance their text ad.
The 1st is... - Answer-sitelinks
There are three extensions every marketer should be using to enhance their text ad.
The 2nd is... - Answer-callout extensions
There are three extensions every marketer should be using to enhance their text ad.
The 3rd is... - Answer-structured snippets
Sitelinks are... - Answer-additional links that appear just under the text of your search
ads, directing users to specific pages of your website
,Firstly, sitelinks improve... - Answer-engagement; "Adding sitelinks can boost the
average clickthrough rate (CTR) for an ad, including in searches for one of the
advertiser's brand terms"
Secondly, sitelinks improve... - Answer-conversions; "sending users directly to the right
page, you reduce the number of steps they need to perform for an action that you value"
Lastly, sitelinks improve... - Answer-management; "add and update sitelinks at the
account, campaign, or ad group level without the need to bid separately or add separate
keywords. The system automatically displays the best performing or most relevant
sitelinks for each query"
Firstly, you should use sitelinks to increase your brands... - Answer-sales; "Store hours
and locations; find a store"
Secondly, you should use sitelinks to increase your brands... - Answer-online
conversions; "Special discounts; new offers; men's shoes; subscribe now"
Lastly, you should use sitelinks to increase your brands... - Answer-brand awareness;
"Our values; learn more about our business story"
In reference to sitelinks, you should ideally implement ___ ___ ___ ___ sitelinks per
campaign. - Answer-8 to 10 active
Callout extensions are short - Answer-specific (25-character) snippets of text
Boost engagement with callout extensions. This can be... - Answer-a powerful way to
highlight value-added attributes about a particular product or service.
With callout extensions just add 25 characters for most languages, or 12 characters for
double-width languages (like Chinese, Japanese, and Korean). this makes it super___
___ ___. - Answer-easy to implement
Structured snippets - Answer-allow you to describe features of a specific product or
range of products or services offered by the business before users click on the ad
Get more qualified leads by leveraging structured snippets in your plan of action.
Implement this by... - Answer-giving users specific information about what you're
offering before they visit your website, they'll be more likely to convert after clicking.
Structured snippets are great to highlight specific aspects of your products or services
like... - Answer-Amenities, Types, and Destinations
Structured snippets highlight... - Answer-specific aspects of the products or services
offered
, Callout extensions highlight... - Answer-what makes a whole business unique
Location extensions are great if you have... - Answer-physical stores that you can drive
foot traffic to, or for otherwise encouraging customer visits.
Bid more aggressively for users who are close to your stores to ensure they see your
ad. This can be done via... - Answer-Advanced Location settings in Google Ads
Affiliate location extensions allow... - Answer-product manufacturers to drive visits to
retail partners that sell their products
Affiliate location extensions are ideal for... - Answer-Manufacturers
In the Google Ads interface, select retail chains or automotive dealerships to highlight
all of the nearby... - Answer-locations where consumers can find your products
Structured snippets, callouts, and location ad extensions are eligible to show with... -
Answer-call-only ads
Hiroko is a digital marketing manager for an online bicycle store that sells bikes and
cycling gear. She wants to use as many ad extensions as possible. Which three ad
extensions would you recommend for her? - Answer-universal ones: sitelink extensions,
structured snippets and callout extensions.
automated ad extensions - Answer-are directly populated by Google and don't require
any action on your part. These extensions are shown automatically when Google
predicts that they will improve ad performance
Strictly advertiser-provided extensions are... - Answer-not automatically generated, but
Google recommends implementing the options amount for the business in order to
achieve the most possible impressions
It's important to keep optimizing the ad extensions you create - Answer-they'll always
supersede the dynamic versions (automated)
Seller ratings - Answer-an automated extension that lets users know if your business is
highly rated for quality service
Google Customer Reviews - Answer-a free service that helps your business collect
feedback from customers who've made a purchase on your website
Google-led shopping - Answer-evaluates the customer service performance of certain
online businesses
