Telus Rater Exam Questions And Correct Answers
AC - Answer Ad Creative; The Ad Creative is an ad that can appear
LP - Answer Landing Page; Where you're sent when you click the AC. The first page that
appears.
Query - Answer A word or phrase searched for
User Intent - Answer What the user is actually searching for.
Content Page - Answer The webpage that the user is currently visiting
Business Page - A page an advertiser specifically wants an audience to land on
In-Market - When the user is in the market about a product or service
Do all queries have approximate location provided? - No
Exact Intent - An ad may address the exact intent of the user
Nearby Intent - Response An ad which offers the user with an approximate solution or
something that usually accompanies the item queried.
Only Topical Relationship - Response An ad may offer something that is topically related
with the query, but doesn't address the nearby intent at all
AC - Answer Ad Creative; The Ad Creative is an ad that can appear
LP - Answer Landing Page; Where you're sent when you click the AC. The first page that
appears.
Query - Answer A word or phrase searched for
User Intent - Answer What the user is actually searching for.
Content Page - Answer The webpage that the user is currently visiting
Business Page - A page an advertiser specifically wants an audience to land on
In-Market - When the user is in the market about a product or service
Do all queries have approximate location provided? - No
Exact Intent - An ad may address the exact intent of the user
Nearby Intent - Response An ad which offers the user with an approximate solution or
something that usually accompanies the item queried.
Only Topical Relationship - Response An ad may offer something that is topically related
with the query, but doesn't address the nearby intent at all
