AIPMM
Certified Digital Product Manager
READINESS EXAM GUIDE
Q&S
©2024/2025
,1. When applying Lean methodology, what is the primary
focus for a Digital Product Manager?
A) Maximizing features
B) Minimizing waste
C) Increasing budget
D) Expanding team size
Correct Answer: B) Minimizing waste
2. In the context of Jobs-To-Be-Done theory, what is the
main goal for a product?
A) To be innovative
B) To fulfill a specific customer job
C) To be aesthetically pleasing
D) To be first to market
Correct Answer: B) To fulfill a specific customer job
3. Which of the following is a core principle of Design
Thinking?
A) Feasibility
B) Viability
C) Desirability
D) All of the above
Correct Answer: D) All of the above
4. How does a Digital Product Manager prioritize features
using the Lean methodology?
A) By customer demand
B) By development ease
C) By potential revenue
D) By value to the customer and effort required
©2024/2025
, Correct Answer: D) By value to the customer and effort
required
5. What does the 'Minimum Viable Product' (MVP) concept
in Lean methodology advocate?
A) The smallest product that can be built
B) The cheapest product to manufacture
C) The product with minimum features for early adopters
D) The product with enough features to satisfy early
customers
Correct Answer: D) The product with enough features to
satisfy early customers
6. In Jobs-To-Be-Done theory, how is 'job' defined?
A) A task that a user wants to complete
B) A role that a user assumes
C) A professional occupation
D) A long-term career goal
Correct Answer: A) A task that a user wants to complete
7. What is an essential aspect of Design Thinking when
identifying user needs?
A) Quantitative data
B) Market trends
C) Empathy
D) Competitor analysis
Correct Answer: C) Empathy
8. During which phase of the Lean methodology does a
Digital Product Manager test hypotheses?
A) Ideation
B) Build-Measure-Learn
C) Scaling
©2024/2025
Certified Digital Product Manager
READINESS EXAM GUIDE
Q&S
©2024/2025
,1. When applying Lean methodology, what is the primary
focus for a Digital Product Manager?
A) Maximizing features
B) Minimizing waste
C) Increasing budget
D) Expanding team size
Correct Answer: B) Minimizing waste
2. In the context of Jobs-To-Be-Done theory, what is the
main goal for a product?
A) To be innovative
B) To fulfill a specific customer job
C) To be aesthetically pleasing
D) To be first to market
Correct Answer: B) To fulfill a specific customer job
3. Which of the following is a core principle of Design
Thinking?
A) Feasibility
B) Viability
C) Desirability
D) All of the above
Correct Answer: D) All of the above
4. How does a Digital Product Manager prioritize features
using the Lean methodology?
A) By customer demand
B) By development ease
C) By potential revenue
D) By value to the customer and effort required
©2024/2025
, Correct Answer: D) By value to the customer and effort
required
5. What does the 'Minimum Viable Product' (MVP) concept
in Lean methodology advocate?
A) The smallest product that can be built
B) The cheapest product to manufacture
C) The product with minimum features for early adopters
D) The product with enough features to satisfy early
customers
Correct Answer: D) The product with enough features to
satisfy early customers
6. In Jobs-To-Be-Done theory, how is 'job' defined?
A) A task that a user wants to complete
B) A role that a user assumes
C) A professional occupation
D) A long-term career goal
Correct Answer: A) A task that a user wants to complete
7. What is an essential aspect of Design Thinking when
identifying user needs?
A) Quantitative data
B) Market trends
C) Empathy
D) Competitor analysis
Correct Answer: C) Empathy
8. During which phase of the Lean methodology does a
Digital Product Manager test hypotheses?
A) Ideation
B) Build-Measure-Learn
C) Scaling
©2024/2025
